An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG)

Term Paper , 2016 , 16 Pages , Grade: 1,7

Business economics - Business Management, Corporate Governance

This essay analyses internationalisation strategies by using the example of the German automotive manufacturer Volkswagen (VW). First, there will be a theoretical approach to internationalisation by defining the term and explaining the different opportunities and risks of internationalisation.

Following this, essential internationalisation strategies for entering foreign countries and markets will be considered. The main part of the essay will deal with the Volkswagen Aktiengesellschaft (AG) and its internationalisation strategy. Following that, there will be a short description of the historical development of the VW AG before the three main phases of Volkswagen’s internationalisation process and the internationalisation strategy for the Chinese market will be worked out. Finally, the conclusions will summarise the results of this essay.

Table of Contents

List of Abbreviations

1. Introduction

2. Theoretical Approach of Internationalisation Strategies
2.1 Definition
2.2 Essential Internationalisation Strategies
2.3 Motives and risks of Internationalisation

3. Volkswagen AG and its Internationalisation Strategy
3.1 Short company profile and historical development
3.2 Phases of Volkswagen’s Internationalisation Strategy
3.3 The Internationalisation Strategy of VW illustrated through the example of the People’s Republic of China

4. Conclusions

Appendix

Figures

References

• College: Private University of Applied Sciences Goettingen
• Grade: 1,7
• Author: M. Sc. Jannis Happeck (Author)
• Publication Year: 2016
• Pages: 16
• Catalog Number: V366656
• ISBN (eBook): 9783668453388
• ISBN (Book): 9783668471467
• Language: English
• Tags: Internationalisation Strategy, Internationalisation, Internationalisation Strategies, Automotive Internationalisation, Volkswagen Internationalisation, Volkswagen, VW AG, Internationalisierung Volkswagen, Internationalisation Volkswagen, Analyse Volkswagen, Internationalisierungsstrategie Volkswagen