This treatise addresses the question whether Google Trends is a suitable instrument for supporting real estate research. In the course of this paper, the current state of real estate research based on Google Trends will be investigated. Then a SWOT analysis of the potential of Google Trends for real estate purposes will be estab-lished in the subsequent paragraphs, followed by an overall conclusion. But first of all, Google Trends will be introduced in more detail in addition to a quick overview on the different research areas on the grounds of the service.
With the release of Google Trends, researchers were given the opportunity to examine the correlation of search frequency of particular keywords and, among other things, the current economic conditions, as Google Trends graphically shows the popularity of a particular search term compared to the total number of searches on Google. It did not take long until the real estate industry became aware of the service's huge potential and began to use it for real estate purposes.
Table of Contents
List of Tables
List of Abbreviations
I. Introduction
II. Main Part
II. 1 Definition and History of Google Trends
II. 2 Summary of the Current State of Real Estate Research Based on Google Trends
II. 3 Discussion of the Usage of Google Trends for Real Estate Purposes
II. 3. 1 Weaknesses of Google Trends Based Real Estate Research
II. 3. 2 Strenghts of Google Trends Based Real Estate Research
II. 4 Discussion of Future Threats and Opportunities for Real Estate Research Based on Google Trends
III. Résumé
References
- Quote paper
- Anonymous,, 2014, Using Google Trends in Real Estate Research, Munich, GRIN Verlag, https://www.grin.com/document/366524
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