Critical Public Relations. Contexts and Issues

Critically discuss the assertion that „public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟

Ensayo , 2013 , 17 Páginas

Medios / Comunicación - Relaciones públicas, publicidad, marketing, medios de Comunicación Social

Public Relations’ definitions are divided into those that support the humanitarian side and the idealistic social role of them and those that support that Public Relations is a basic tool of corporate propaganda.

This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society.

Table of Contents

Introduction

Public Relations – Definition

The role of PR practitioner

Criticisms on the PR practitioner role

Public Relations and Ethics

Research finding on PR and Ethics

Strategic Management and Ethics

Business and Ethics

Recommendations for PR practitioners

Conclusions

List of References

• Autor: Fotini Mastroianni (Autor)
• Año de publicación: 2013
• Páginas: 17
• No. de catálogo: V365744
• ISBN (Ebook): 9783668450981
• ISBN (Libro): 9783668450998
• Idioma: Inglés
• Etiqueta: media, audiences, PR practitioner., business ethics, corporate ethics