A strategic analysis on the New York Red Bulls

Term Paper , 2016 , 20 Pages

Sport - Sport Economics, Sport Management

The following paper is about the New York Red Bulls and their strategic plan for the future. The first part introduces the organization and gives background information about why the topic was chosen and who the New York Red Bulls are.

The second part is a SWOT analysis about the organization to see where they are doing well and where there are weaknesses in the organization.

Next is an introduction to the strategy of the organization. This includes their vision, goals, objectives and culture. This is necessary because the next part is a introduction from other clubs and their strategy and what the Red Bulls can learn from their strategies.

The outcome of the paper is that there are many different areas where the New York Red Bulls should create new strategies or work on their current ones. This paper only focuses on the branding of the organization and the popularity. It shows that there are some deficits in the ways of the communication with the community and also the advertisement for the games and events is not the best. There are a few opportunities what they can do to make this situation better and bring more people in to the stadium and make the brand more popular.

Table of contents

Executive summary

A strategic analysis on the New York Red Bulls

Background

SWOT analysis

Current Strategy

Alternative strategies and recommended changes

Conclusion

References

• College: Fairleigh Dickinson University, Metropolitan Campus
• Author: Bachelor of Arts Patricia Seitz (Author)
• Publication Year: 2016
• Pages: 20
• Catalog Number: V354245
• ISBN (eBook): 9783668403581
• ISBN (Book): 9783668403598
• Language: English
• Tags: york, bulls