To provide a holistic picture of B2B e-commerce and factors that influence on website’s effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website’s effectiveness.
Inhaltsverzeichnis
1. The role of the website in B2B e-commerce
2. Factors that influence on B2B website’s effectiveness
2.1. Design quality (colour, readable font, layout) of the website
2.2 Quality of Structure (menu/navigation)
2.3. Communication quality
2.4. Quality of informative visual aspects (content quality, vocabulary, readability)
2.5. Interactivity of a website
3. Summary
REFERENCES
- Citation du texte
- Valeriya Zhukova (Auteur), 2016, Factors that influence on B2B IT website’s effectiveness, Munich, GRIN Verlag, https://www.grin.com/document/350525
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