The first chapter discusses the employer branding implementation strategy going through four phases. Each step includes an instrument, for a better understanding.
The next chapter discusses the positioning of nonprofits as well as their organizational structure. After defining the backgrounds some of NPO’s main objectives have been determined.
Due to the research of employer branding and NPO’s the author could put the topics together and determine greatness and limits of implementation employer branding to NPO’s
Based on the fact that each source has different explanations, the author tried not to rely so much on them. Logical thinking was a large help to complete this assignment.
Table of contents
List of abbreviations
List of Figures
List of Tables
1 Introduction
Theory of Employer Branding
1.1 Essentials
1.2 Positioning
1.3 Implementation of Employer Branding Strategy in Companies and Organizations
1.3.1 Analysis Phase: Target Group Needs
1.3.2 Planning Phase: Employer Value Proposition
1.3.3 Determination of the Employer Brand
1.3.4 Implementation Phase: Internal and External Communication
2 Theory of Nonprofit Organizations
2.1 Positioning
2.2 Internal Organization Structure
2.3 Objectives
2.4 Challenges and Issues of the Nonprofit Sector With Respect to Human Resource - and Marketing Management
3 Employer Branding in Nonprofit Organizations
3.1 Limits
3.2 Greatness
4 Conclusion
List of literature
- Citar trabajo
- Irina Düsseldorf (Autor), 2015, Greatness and Limits of Employer Branding as a Human Resource Strategy for Nonprofit Organizations, Múnich, GRIN Verlag, https://www.grin.com/document/350009
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