The recording industry is undergoing an economic decline. The new generation needs a business model which supplements the demands of the digital age. This dissertation investigates the consumption of digital music. Rapid development in the digital music market has been led by the growth of online streaming services such as Spotify. Consumers now have the choice to obtain songs from a selection of paid and non-paid legal sources.
A perspective concerning digital natives is seen through the theory of access replacing ownership. Consumer group analysis of demands shows that ownership seems to be outdated. Spotify acts as an example to the theory of access. Access and ownership is further examined in this dissertation. These ideas are analysed alongside the economic impact of consumer behaviour in the music industry.
CONTENTS
ACKNOWLEDGEMENTS
ABSTRACT
INTRODUCTION
Method
Importance of the Research Question
Thesis Format
CHAPTER 1: HOW IT WAS
Ownership and Property Relevance
Devices of the Recording Industry
CHAPTER 2: IN PRESENT TIME
The Recording Industry & Digitisation
Internet and Music Distribution
Networking Communities
Consumerism: Habits and Trends
Spotify: As A Business Model
Economics and Finances
International Market Competitors
Spotify Users: Data Analysis
CHAPTER 3: THE FUTURE OF ACCESS: EMPHASIS ON SPOTIFY
When Access Takes Over Ownership
Age of Access: Spotify
CHAPTER 4: CONCLUSION & RECCOMENDATIONS
BIBLIOGRAPHY
APPENDICES
Appendix 1: Music Streaming Platforms and Annual Data Findings in 2015
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