Strategic Marketing Planning

Strategic Development Plan in times of increased demand on goods

Élaboration , 2016 , 12 Pages , Note: B

Gestion d'entreprise - marketing en ligne et marketing hors ligne

The world population has continued to grow for the past few decades and this has effectively translated to an increased demand for services like health care, food, transport, entertainment, education, housing just to mention a few. Hundreds to hundreds of thousand companies offer these services and it takes a great deal of strategy, vision and innovation to remain relevant and a cut above the rest. Marketing thus plays a very crucial role in ensuring competitiveness in the very dynamic and fast paced business world.

From the text:
-Idea for New product Development;
-Marketing Audit and Strategic Situation Analysis;
-Objectives and Strategies;
-Segmentation, targeting, positioning strategies;
-Implementation;

Table of Contents

Introduction and Idea for New Product Development

Marketing Audit- Strategic Situation Analysis
Political
Economic
Social
Technological
Legal
Environmental

Objectives and Strategies
Marketing Objectives
Marketing Strategies

Segmentation, targeting, positioning strategies
Competitive advantage configuration and communication

Implementation - Marketing Mix
i. Products and service
ii. Price
iii. Place
iv. Promotion
Gantt chart

References

• Université: Marymount University
• Note: B
• Auteur: Thembisani Maphosa (Auteur)
• Année de publication: 2016
• Pages: 12
• N° de catalogue: V345099
• ISBN (ebook): 9783668353787
• ISBN (Livre): 9783668353794
• Langue: anglais
• mots-clé: marketing, product development, product placement, marketing audit