A lot of publishers start to charge for digital content and refrain from offering digital content for free. This resulted from declining advertising rates for online space and decreasing subscription rates to print content. However, a lot of publishers fear that price increases lead to a decrease in demand and revenue. In this paper, I address the question of how to successfully implement prices for digital content.
Table of Contents
1 Abstract
2 Increased Relevance of Pricing Strategies for Digital Content
3 Definition and Characteristics of Digital Content
3.1 Definition of Digital Content
3.2 Characteristics of Digital Content
4 Conceptual Framework of the Paper
5 Effects of Price on Consumption
5.1 Screening Effect
5.2 Sunk-Cost Effect
5.3 Timing of the Payment and Consumption
6. Influencing Factors on the Consumption of Paid Digital Content
6.1 Perceived Value
6.2 Perceived Quality and Reputation
6.3 Interaction Effect between the Factors
7. Pricing Strategies for Digital Content
7.1 Versioning
7.2 Sampling
7.3 Bundling
7.4 Micropayments
8. Discussion
9 Summary and Conclusion
References
- Quote paper
- Florian Uhl (Author), 2016, Pricing and consumption of digital content, Munich, GRIN Verlag, https://www.grin.com/document/344365
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