This bachelor thesis aims to evaluate the opportunities and risks that the use of English as a common language within an enterprise poses. It addresses the resulting challenges and offers possible ways to approach these. In particular, the need to assess employees’ language proficiency will be examined more in depth: two popular language tests, the TOEIC and the BULATS test, will be introduced and compared in order to appraise their value to company that plans to intensify the corporate use of English. Also, the specific challenges that arise regarding the training of employees will be explained in detail, as well as those in establishing the use of English in the enterprise.
Furthermore, this thesis intends to give insight on the definition of the term “Lingua Franca” in former times as well as its modern usage. To enhance the understandability of why it is English that is chosen as the universal language, the history of the language is briefly described. Finally, from the entirety of investigations, conclusions on the choice of English as company language shall be drawn, and an outlook on the possible future of English as the World Language shall be given.
Table of contents
List of Illustrations
List of Abbreviations
1 Introduction: Rakuten’s English policy – a bold but rewarding move
2 Definition of the term “Lingua Franca”
2.1 Historical use
2.2 Recent use
3 Historical Aspects: The development of English into the world-wide Lingua Franca
3.1 Reasons for English becoming the “World Language”
3.2 Geographic spreading of English proficiency
3.3 Comparison: Recent Statistics vs. 1999 Statistics
4 Opportunities of English as a Lingua Franca
4.1 Opportunities within the enterprise itself
4.2 Opportunities for the enterprise in a global context
5 Risks of English as a Lingua Franca
5.1 Risks within the enterprise itself
5.2 Risks for the enterprise in a global context
6 Resulting Challenges
6.1 Assessment of skills: different types of tests
6.1.1 TOEIC
6.1.2 BULATS
6.1.3 Comparison
6.2 Training of employees
6.3 Establishing the use of English as Lingua Franca
7 Conclusions
8 Prospects for the future of English as the World Language
Appendix
Bibliography
-
-
-
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.