The commercial airline is an extremely competitive, safety-sensitive, high technology service industry. People, employees and customers, not products and machines, must be an arena of organization's core competence.
Sustaining airline profitability, ensuring safety and security, and developing adequate air transportation infrastructure are the important challenges to the airlines.
In the following chapters, the strategic reasons that lead Singapore Airline (SIA) success will be discuss with strategic frameworks.
Table of Content
Question 1
1.1 Introduction
1.2 Reasons lead Singapore Airline Success
Brand Reputation
Early Disclosure to Competition
Global Revenue Base
Strategy of Alliance and Acquisition
Service Excellence through Staff Development
Cost Leadership Strategy
1.3 PEST Analysis
Political Factor
Economic Factor
Social Factors
Technology Factors
1.4 Cost Leadership Strategic at Singapore Airline
Question 2
2.1 Concept of Strategic Drift
2.2 Case Analysis - Strategic Drift in RIM
2.3 Case Analysis - Strategic Drift in NOKIA
2.4 Suggestion and Conclusion
References
- Quote paper
- Fu On Lui (Author), 2012, Sustaining Airline Profitability. Strategic Management and Leadership, Munich, GRIN Verlag, https://www.grin.com/document/341869
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