Marketing Strategy for the Porsche 911 in Germany

Based on a detailled Market Analysis

Studienarbeit , 2016 , 15 Seiten , Note: 1,3

BWL - Offline-Marketing und Online-Marketing

Based on a deep dive market analysis done before, this scientific assignment comes from market analysis to strategy definition and development.

This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix, USP analysis and instruments like the BCG matrix and the product lifecycle analysis. Closed by a conclusion.

The assignment is based on current information on the Porsche marketing strategy as well as own research.

I. Table of Contents

II. List of Figures

1. Introduction

2. Scoping

3. Target Group Analysis and Definition

4. Strategy Analysis
4.1 USP Unique Selling Proposition
4.2 Portfolio Analysis
4.3 Product Lifecycle Analysis
4.4 Pricing Strategy
4.5 Place / Distribution
4.6 Promotion

5. Conclusion

7. References

• Hochschule: FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Köln
• Veranstaltung: Marketing
• Note: 1,3
• Autor: B.A. Andreas Mehren (Autor:in)
• Erscheinungsjahr: 2016
• Seiten: 15
• Katalognummer: V340597
• ISBN (eBook): 9783668309319
• ISBN (Buch): 9783668309326
• Sprache: Englisch
• Schlagworte: marketing, strategy, porsche, germany, based, market, analysis