Based on a deep dive market analysis done before, this scientific assignment comes from market analysis to strategy definition and development.
This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix, USP analysis and instruments like the BCG matrix and the product lifecycle analysis. Closed by a conclusion.
The assignment is based on current information on the Porsche marketing strategy as well as own research.
I. Table of Contents
II. List of Figures
1. Introduction
2. Scoping
3. Target Group Analysis and Definition
4. Strategy Analysis
4.1 USP Unique Selling Proposition
4.2 Portfolio Analysis
4.3 Product Lifecycle Analysis
4.4 Pricing Strategy
4.5 Place / Distribution
4.6 Promotion
5. Conclusion
7. References
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Upload your own papers! Earn money and win an iPhone X. -
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Upload your own papers! Earn money and win an iPhone X.