The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective.
It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the company and the respective product, followed by a customer analysis and the internal and external analysis. Instruments which have been used are the SWOT analysis, the PEST analysis and Porter´s Five Forces. The document closes with a conclusion of the analysis.
Table of Contents
III. List of Figures
1. Introduction
2. General Information about Company and Product
3. Customer Analysis
4. Internal Market Analysis
4.1 SWOT Analysis
4.1.1 Strengths
4.1.2 Weaknesses
5. External Market Analysis
5.1 SWOT Analysis
5.1.1 Opportunities
5.1.2 Threats
5.2 PEST Analysis
5.3 Porters Five Forces
6. Conclusion
7. References
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
¡Carge sus propios textos! Gane dinero y un iPhone X.