Samsung's international strategy. An Analysis

Essay , 2016 , 18 Seiten

BWL - Offline-Marketing und Online-Marketing

Samsung Group is a giant multinational enterprise composed of more than thirty affiliated corporations in various industries. Samsung Group is acting a significant of roles including supplier, designer, engineer and producer etc. As a global conglomerate, Samsung has achieved a great success in both domestic and foreign markets. Samsung mobile business has contributed enormously to the whole company, providing mobile phones that satisfy consumers’ needs. Samsung maintain the first position with innovated products, such as the Galaxy S5, Galaxy Note 4 and Galaxy Note edge across the whole mobile and smartphone markets in the world in 2014.

A closer look will be taken on Samsung’s mobile communications business. As Samsung intends to expand global footprint, international business strategy would be adopted inevitably by the company. The purpose of this paper is to exam a case of Samsung Mobile and explores how the environment impacts on Samsung’s international strategy by using appropriate strategic tools.

Table of contents

Executive Summary

Introduction

Overview of Samsung
Development of Samsung
Company structure

Samsung mobile external environment analysis
PEST Analysis
Political factors
Economic factors
Social-cultural factors
Technological factors
Porter’s five forces analysis
Bargaining power of Suppliers
Bargaining power of Customers
Rivalry among existing firms
Threats of new entrants
Threats of substitute products of services

Key drivers of the mobile industry to influence Samsung international performance
Technology
Regulatory
Cost reduction
Buyer power

Evaluation and recommendation

Conclusion

References

• Veranstaltung: international business
• Autor: Fei Ying (Autor:in)
• Erscheinungsjahr: 2016
• Seiten: 18
• Katalognummer: V338598
• ISBN (eBook): 9783668282902
• ISBN (Buch): 9783668282919
• Sprache: Englisch
• Schlagworte: Samsung, Samsung Group, Mobile Phone, Samsung Galaxy, international business, international strategy