This report is based on strategies which are utilized by the organization for creating long-term sustainable growth with competitive advantage. In this report, researcher has given its consideration upon UK automobile sector, especially BMW (British Motor Works) was taken into account.
Moreover, it will assist to understand internal & external strategy of BMW through critical analysis based on attractiveness & distinctness in automobile industry to suggest suitable strategy for the organization. For giving a deep understanding of corporate strategy & business strategy of BMW, Ansoff’s corporate strategy & Michael Porter competitive advantage strategy was taken into the account by the researcher as these strategies are most effective strategies in the case of BMW.
These strategies will assist to understand the market competencies & to measure the attractiveness of BMW which gives the company distinctive recognition in the automobile industry
Table of Contents
Executive Summary
INTRODUCTION
AIM & OBJECTIVE
CORPORATE STRATEGY
Market Penetration
Market Development
Product Development
Diversification
CHOICE OF CORPORATE STRATEGY: MARKET PENETRATION
BUSINESS STRATEGY
Michael Porter’s Competitive Strategy
COST LEADERSHIP
DIFFERENTIATION
Focus or niche strategies
Cost-focus strategy
Differentiation-focus strategy
CHOICE OF BUSINESS STRATEGY: COST LEADERSHIP
EVALUATION OF THE STRATEGY AND RECOMMENDATION
SUITABILITY
ACCESSIBILITY
FEASIBILITY
RECOMMENDATIONS CRITERIA
REFERENCES
- Quote paper
- Kiran Kumar (Author), 2016, Strategic Management On BMW, Munich, GRIN Verlag, https://www.grin.com/document/338411
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