It doesn’t matter if you are an enthusiastic fan of a soccer club, a professional worldclass athlete, the owner of a sports association or even “just” a person that follows the daily news about sport affaires: Sport has become one of the major topics of (almost) everybody’s life in the twenty‐first century.
Besides, sport can be related to as many aspects of life as possible. Nowadays, sportive activities or even sport events are significant motivations for planning your holidays and that is why sport and tourism achieve high synergies together.
Sport has also emerged as global mass entertainment, and is now one of the most powerful and far‐reaching communications platforms in the world. Global sport events offer the capacity and possibility to reach vast numbers of people worldwide.
By extension, high‐performance athletes have become global as they sell themselves to the bright public. And as a result, they become powerful ambassadors, spokespeople and role‐models. The creation of the term “sportainment” reflects the increasing importance of the entertaining sports industry.
Therefore, the aim of this paper is to examine the relation between sports and entertainment, sports and tourism as well as entertaining sports and tourism. I am going to concentrate my focus on the following questions:
– What is the importance of sports and how can it be related to tourism?
– What is “sportainment” and how can its relevance be described in the twenty‐first century?
– How does “sportainment” influence tourism?
– How does “sportainment” influence international sport events?
Hence, the first two chapters build the theoretical framework of this paper. Chapter two examines the importance of sports and the rising appearance of sports as tourism. Chapter three explains the term “sportainment”, gives examples and finally relates it to international tourism. Chapter four analyses the Olympic Winter Games of Vancouver 2010 as a global project towards an entertaining sport event and examines its tourism impacts.
Table of contents
1. Introduction
2. Defining sports and important sports-related aspects
2.1. The importance of sports
2.2. Sport tourism
3. Sportainment - Facing a new dimension of sports
3.1. Explanation of sportainment
3.2. Sportainment and its relation to tourism
3.2.1. Sports-Cities and their impacts on tourism
3.2.2. Creating global destination image for a sport destination
4. Vancouver 2010 - An introduction
4.1. Vancouver 2010 - XXI Olympic Winter Games
4.2. Financing the Olympic Winter Games
4.2.1. Financial resources of the City of Vancouver for the Winter Games
4.2.2. Funding of the Venue Construction by the Vancouver Organizing Committee
4.2.3. Operational Expenditures by VANOC
4.3. Tourism impacts of the Winter Games
4.4. The Winter Games and their relation sportainment
4.4.1. The Winter Games in the media
4.4.2. Media programs of the Winter Olympic and Paralympics
4.5. The Winter Games as a global project
5. Summary and future prospects
References
Annex
- Citar trabajo
- Undine Handorf (Autor), 2012, Sportainment. Facing a new dimension of sports, Múnich, GRIN Verlag, https://www.grin.com/document/337593
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