International TV Market Selection. Case Study Time Warner Inc.

Case Study , 2015 , 21 Pages , Grade: 1,7

Communications - Media Economics, Media Management

This paper deals with the question which country fulfills the necessary requirements to be taken into consideration by Time Warner Inc. as they want to expand onto the European market. We will only use data that are related to the television market and that cover Time Warner’s Networks segment as well as their filmed entertainment segment.

Furthermore, this case study will focus on the pay television market. Countries in which HBO is already operating with its business will not be considered in the analyzing process. By identifying risk factors and target criteria, we will then be able to carry out a market selection and discuss the results with regard to future market changes.

Time Warner Inc. is a leading media and entertainment company, operating in the film and TV as well as the entertainment market. The Company offers its customers high-quality content on multiple platforms and in different countries.

Even though Time Warner is already successful internationally it has decided to spread its wings even wid-er using the Networks segment to expand on new European markets. The data used in the following chapters has been abstracted from the company’s Annual Report 2014 and the Television 2011 International Key Fact by IP Networks.

The following chapter describes the business model of Time Warner and its business segments.

Table of content

1 Introduction
1.1 Purpose of this paper
1.2 Method for country selection

2 Time Warner Inc
2.1 Key Figures
2.2 Business model and segments
2.3 Risk factors
2.4 PEST Analysis

3 Internationalization and expansion
3.1 European TV market
3.2 Exclusion criteria
3.3 Selected countries
3.4 Goal criteria

4 Analysis
4.1 Risk potential
4.2 Market attractiveness
4.3 Value-benefit analysis
4.4 Result of analysis and advice

5 Abstract

List of Figures

List of Abbreviations

Source Directory

• Grade: 1,7
• Author: Jessica Wallusch (Author)
• Publication Year: 2015
• Pages: 21
• Catalog Number: V334949
• ISBN (eBook): 9783668247789
• ISBN (Book): 9783668247796
• Language: English
• Tags: international, market, selection, case, study, time, warner