This study analyzed and examined the existing communication strategy of Tesco PLC and its importance on the current situation. Again it was a plan that conducted the steps of an audit. Finally the steps of a corporate communication was elaborated and discussed.
Any organization needs to have a strong communication system for its development and regular activities. Basically, communication is one of the most important things in any organization by which the organizational growth and strategies are highly influenced. So, the importance of communication in the corporate world is easily understandable.
Sometimes the performance of the organization is determined or selected by the corporate communication. Different terms of corporate communication and its audit are analyzed in this task. For the practical understanding of this report the researcher selected an UK based company Tesco PLC and discussed various topics regarding this research.
Contents
Introduction
Analysis and discussion
Task 1: Analysis and examination of existing communication strategy and its importance Purpose of communication strategy
Requirement 1.2: How corporate communication link to corporate objectives
Requirement 1.3: The relationship between corporate communication and corporate branding
Task 2: Planning and evaluation of corporate communication audit
Requirement 2.1: Planning of an internal corporate communication audit
Requirement 2.2: Conducting an internal corporate communication audit
Requirement 2.3: Effectiveness of current level of practice
Requirement 2.4: Planning of an external corporate communication audit
Requirement 2.5: Conducting an external corporate communication audit
Requirement 2.6: Effectiveness of current level of practice
Task 3: Development of a corporate communication strategy
Requirement 3.1: Objectives of a corporate communication strategy
Requirement 3.2: Selecting the audiences to influence with a corporate communication strategy
Requirement 3.3: Appropriate measures to monitor a planned corporate communication strategy
Conclusion
References
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
¡Carge sus propios textos! Gane dinero y un iPhone X. -
¡Carge sus propios textos! Gane dinero y un iPhone X.