Excerpt
Contents
Introduction
Analysis and discussion
Task 1: Analysis and examination of existing communication strategy and its importance Purpose of communication strategy
Requirement 1.2: How corporate communication link to corporate objectives
Requirement 1.3: The relationship between corporate communication and corporate branding
Task 2: Planning and evaluation of corporate communication audit
Requirement 2.1: Planning of an internal corporate communication audit
Requirement 2.2: Conducting an internal corporate communication audit
Requirement 2.3: Effectiveness of current level of practice
Requirement 2.4: Planning of an external corporate communication audit
Requirement 2.5: Conducting an external corporate communication audit
Requirement 2.6: Effectiveness of current level of practice
Task 3: Development of a corporate communication strategy
Requirement 3.1: Objectives of a corporate communication strategy
Requirement 3.2: Selecting the audiences to influence with a corporate communication strategy
Requirement 3.3: Appropriate measures to monitor a planned corporate communication strategy
Conclusion
References
- Quote paper
- Jobaire Alam (Author), 2013, An analytical case study on existing corporate communication strategies of TESCO PLC, UK, Munich, GRIN Verlag, https://www.grin.com/document/322613
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