This report was commissioned to examine the case of tax avoidance by multinational companies, like Google. The research draws attention to the background and raises the question to consider if the tax strategies used by Google in Australia are ethical.
Subsequently, a stakeholder analysis of the company and a Corporate Governance Discussion is performed. Afterwards, the implementation of Corporate Social Responsibility and the Corporate Social Performance of Google are scrutinized. Finally, an ethical analysis and recommendations will be provided.
In conducting this report, only secondary research methodologies were used, implementing resources such as books and websites.
The stakeholder analysis showed that society also present an important group of stakeholders. In view of the tax avoidance it becomes clear through the corporate governance principles and compliance with corporate social responsibility and performance that Google acts in a legal framework. Thus Google would like to expand their competitiveness and increase profits by utilising tax avoidance. However, Google does not consider societies unethical perception of their actions. The resulting consequences of these actions are also disregarded. Therefore society is expected to compensate with higher tax payments and national budgetary shortfalls are acceptable.
Evaluation of the case study leads to the following recommendations: A weakness was identified in the transparency and ethical responsibility of the company towards their stakeholders. It is recommended that Google should show more transparency and improve social responsibility in order to satisfy stakeholders’ needs and wants. Special attention should be paid to ethical decision-making. Recommendations have been made to suggest that a more ethical view by Google could potentially improve the company’s perception in future.
Table of Contents
Executive Summary
1 Case Background
2 Body of the Analysis
2.1 Stakeholder Analysis
2.1.1 Who are Google’s Stakeholders?
2.1.2 What are the Stakeholders’ Stakes?
2.1.3 What Opportunities and Challenges do the Stakeholders present?
2.1.4 What Responsibilities do Google has towards their Stakeholders?
2.1.5 What Strategies should Google take to best address their Stakeholders?
2.2 Cooperate Governance based on OECD Principles
2.2.1 The Independence of the Board
2.2.2 Ethical and Responsible Decision-Making
2.2.3 Disclosure and Transparency
2.3 Corporate Social Responsibility
2.3.1 Economic Responsibilities
2.3.2 Legal Responsibilities
2.3.3 Ethical Responsibilities
2.3.4 Philanthropic Responsibilities
2.4 Corporate Social Performance
2.5 Ethical analysis
3 Conclusion
4 Recommendations
4.1 Demonstration of more Transparency
4.2 Improvement of Googles’ Ethical Responsibility
References
- Quote paper
- Anonymous,, 2015, A global giant slipping through the tax net. The case of Google in Australia, Munich, GRIN Verlag, https://www.grin.com/document/321423
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