A Financial Analysis of the Sportswear Company Adidas AG

Term Paper , 2016 , 24 Pages , Grade: 82 (Distinction)

Business economics - Operations Research

This report presents a financial analysis of the sportswear company Adidas by comparing different financial ratios over time and with its most identical competitors. It further reviews Adidas’s position in the financial markets and evaluates returns in relation to the level of risk associated from an investor perspective.
Following are the key findings:

– Despite stable sales Adidas’s financial performance declines considerable in 2014, leaving the company far behind its main rival Nike.
– A comparable high debt level exposes Adidas to increased financial risk.
– Adidas’s dividend yield is the highest in the industry.
– A sharp fall of the EPS in 2014 leads to a significant share price drop.

Inhaltsverzeichnis (Table of Contents)

• Executive Summary
• Adidas in Figures and Industry Overview
• Financial Ratio Analysis
  • Profitability Ratios
  • Efficiency Ratios
  • Liquidity Ratios
  • Financing Ratios
  • Investment Ratios
• Review of Adidas's Position in the Financial Markets
• Conclusions and Recommendations
• References
• List of Abbreviations
• Appendix

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This report analyzes the financial performance of Adidas AG, a leading sportswear manufacturer, by comparing its financial ratios over time and with its main competitors. The report also examines Adidas's position in the financial markets and evaluates its returns in relation to the associated risk from an investor's perspective.

• Assessing Adidas's financial performance in comparison to its competitors.
• Analyzing the profitability, efficiency, liquidity, financing, and investment ratios of Adidas.
• Evaluating Adidas's position in the financial markets based on its financial performance.
• Examining the relationship between risk and return for investors in Adidas stock.
• Providing recommendations for Adidas based on the financial analysis.

Zusammenfassung der Kapitel (Chapter Summaries)

The report begins with an overview of Adidas's key figures and its position within the sportswear industry. It highlights Adidas's primary competitors, Nike and Puma, and presents a comparative analysis of their financial performance in 2014.

The "Financial Ratio Analysis" section delves into a detailed examination of Adidas's financial ratios, categorized by profitability, efficiency, liquidity, financing, and investment. The analysis explores trends in these ratios over time and compares them to those of its competitors, highlighting areas of strength and weakness for Adidas.

Schlüsselwörter (Keywords)

The report focuses on the financial analysis of Adidas AG, including key themes such as profitability, efficiency, liquidity, financing, investment, risk, return, and competitor analysis. It utilizes financial ratios as a core tool for examining the company's performance and its position in the financial markets. The report also explores the impact of factors such as production costs, operating expenses, and dividend yield on Adidas's overall financial health.

• Course: MBA
• Grade: 82 (Distinction)
• Author: Miriam Rudolph (Author)
• Publication Year: 2016
• Pages: 24
• Catalog Number: V317186
• ISBN (eBook): 9783668170209
• ISBN (Book): 9783668170216
• Language: English
• Tags: financial, analysis, sportswear, company, adidas