This report will critically analyse the design concepts for the case company by competiveness and customer expectations. Finally it will be critically reflected up on the case company’s current situation and opportunities for the future.
How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective?
To create a meaningful, successful product, market insights and knowledge about customer expectations are needed. Knowing the customer’s desires helps to develop meaningful products that meet market demands. Besides being aware of the motivation for a product introduction, knowing the products market is crucial.
Competition can make or break a products future. The desire to expand or enter a new market can lead to many avoidable mistakes. These hurdles can be circumvented by doing a thorough competitor analysis so that no unpleasant surprise waits around the corner.
Contents
Summary
1. Introduction
1.1. Background
1.2. Problem
1.3. Method
2. Theory
2.1. Market competiveness according to Porter’s Five Forces
Porter’s Five Forces
2.2. Customer expectation according to Miller
3. Empirical findings
3.1. Interview with The case company’s designer
3.2. Observation in the manufacturing facilities and artefact analysis
3.3. Secondary research
4. Analysis of design concepts from a business perspective
4.1. Competitor analysis
4.2. Customer expectation analysis
5. Results and further analysis
5.1. Results from the perspective of competiveness
5.2. Results from the perspective of customer expectations
6. Conclusion
7. Appendix
7.1. Table of Figures
7.2. The case company Products visualized
7.3. Visualization of competitors products
7.4. SWOT analysis of The case company and their products
7.5. Brainstorming ideas with cardboard
7.6. Brief by The case company
7.7. Bibliography
7.8. References from the World Wide Web
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
¡Carge sus propios textos! Gane dinero y un iPhone X. -
¡Carge sus propios textos! Gane dinero y un iPhone X.