The following paper is an analysis about Walt Disney. It is an investigation about the business model of the Walt Disney company and its objective is to turn out the characteristics in terms of values and strategies, which made the company to that what it is today- one of the most successful companies and well-known brands in the world.
In the first part of the paper we want to examine why Disney has been successful for so long and explain thereby what its core competences and competitive advantages are. In the second section we will have a look on what Michael Eisner did to rejuvenate Disney and what he did to increase the income in his first for years. Finally, in the last part we will evaluate Disney’s policy of acquisitions, define the value they are adding to their different divisions and conclude with the explanation about how that translates into financial performance.
Contents
1. Introduction
2. The business model of Disney
2.1. Business Model Canvas
2.1.1. Key Partners
2.1.2. Key Resources
2.1.3. Key Activities
2.1.4. Value Proposition
2.1.5. Cost Structure
2.1.6. Channels
2.1.7. Customer Segments
2.1.8. Customer Relationships
2.2. Revenue Streams
2.2.1. Media Networks (Total revenue: USD 21,152)
2.2.2. Parks & Resorts (Total revenue: USD 15,099)
2.2.3. Studio Entertainment (Total revenue: USD 7,278)
2.2.4. Consumer Products: (Total revenue: USD 3,985)
2.2.5. Interactive: (Total revenue: USD 1,299)
2.3. Core Competencies & Competitive Advantage
3. Rejuvenation of Disney between 1984 and 1988 und Michael Eisner
4. Values and competitive advantage of Walt Disney
4.4. Pixar
4.5. Marvel
4.6. Lucasfilm
5. Biography
6. Appendix
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.