This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor’s idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of “Ethos”, “Logos” and last but not least “Pathos”.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- 2Antipodes
- Proposition
- Stakeholders
- Logos
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay aims to examine the use of rhetoric in the debate surrounding the introduction of genetically modified organisms (GMOs) into the agricultural sector. Specifically, it focuses on the case of DuPont's "construction" 1507 maize in the European market and analyzes the persuasive techniques employed by both pro- and anti-GMO advocates.
- The role of rhetoric in shaping public opinion on GMOs
- The use of logos, ethos, and pathos by different stakeholders
- The contrasting communication strategies of pro- and anti-GMO advocates
- The influence of media coverage and public perception on policy decisions
- The importance of considering the ethical and societal implications of GMO technology
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the topic of GMOs and their contentious introduction into the agricultural sector, specifically focusing on the case of DuPont's "construction" 1507 maize in Europe. It explores the role of rhetoric in influencing public opinion and policy decisions.
- 2Antipodes: This section delves into the contrasting perspectives of pro- and anti-GMO advocates. It highlights the different communication strategies, rhetoric tools, and arguments used by each side.
- Proposition: This chapter presents a table summarizing the strengths and weaknesses of the pro- and anti-GMO advocates' use of logos, ethos, and pathos.
- Stakeholders: This section identifies the various stakeholders involved in the GMO debate, including legislators, farmers, control authorities, investors, and the public.
- Logos: This chapter focuses on the concept of logos, explaining its importance in persuasive rhetoric and providing examples of how it is used in the GMO debate.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this text are: rhetoric, logos, ethos, pathos, GMO, persuasion, public opinion, agricultural industry, communication strategies, stakeholders, policy decisions, ethical implications.
Frequently Asked Questions
How is rhetoric used in the GMO debate?
Rhetoric is used by stakeholders to influence public opinion and policy by framing the narrative around safety, innovation, or environmental risks.
What do Ethos, Logos, and Pathos mean in this context?
Ethos refers to the credibility of the speaker, Logos to logical and scientific arguments, and Pathos to emotional appeals used to persuade the audience.
Which case study is used in the essay?
The essay focuses on the introduction of DuPont's "construction" 1507 maize into the European market.
Who are the main stakeholders in the GMO discussion?
Key stakeholders include biotechnology corporations, legislators, farmers, environmental activists, and the general public.
What is the role of 'Logos' specifically?
Logos involves using scientific data and economic facts to build a rational case for or against the adoption of GMO technology.
- Quote paper
- Guenther Klein (Author), 2015, On the rhetoric of GMOs. Ethos, Logos and Pathos, Munich, GRIN Verlag, https://www.grin.com/document/314342
