The report critically examined the strategic operation management (OM) decisions of EasyJet low cost Airline Company and how they operated their service successfully throughout the Europe. The report also briefly explored three key OM decisions for instances Quality Management, Service Design, and Capacity Design of EasyJet Airline Company. In addition, the report analysed the entire EasyJet Company based on SWOT analysis framework and also recommended to achieve their competitive advantages through the customer satisfaction with low air fares.
The EasyJet low cost airline company followed strategic OM decisions throughout their business cycles. The EasyJet was launched in 1995 with small capacity but within fifteen years they developed business very competitively. They introduced modern technology in their service. From 2014, they initiated paperless cockpit and started to use laptop as well as printed navigational map.
In addition, they got membership with European emissions trading scheme from the last ten years. They reduced CO2 gas emission and waste as well through waste recycling process. The airline company had many strong points to success their business, however they had some minimal drawbacks what might harm their business.
Overall, the EasyJet airline company recommended to follow principle OM decisions to promote their business. In addition, The EasyJet Company also suggested to follow the Southwest Airline (SA) strategic map to promote their continuous success and expand their service worldwide.
Inhaltsverzeichnis (Table of Contents)
- EXECUTIVE SUMMARY
- CONTENT
- INTRODUCTION
- ABOUT EASYJET AIRLINE
- OPERATION OF THE COMPANY
- QUALITY MANAGEMENT
- SERVICE DESIGN
- CAPACITY DESIGN
- SWOT ANALYSIS OF EASYJET AIRLINE COMPANY
- STRENGTHS
- WEAKNESS
- OPPORTUNITIES
- THREATS
- CONCLUSION
- RECOMMENDATIONS
- REFERENCES
- BIBLIOGRAPHY
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report examines the strategic operation management (OM) decisions of EasyJet, a low-cost airline company, and analyzes their success in operating their service throughout Europe. The report explores three key OM decisions: Quality Management, Service Design, and Capacity Design. Additionally, the report conducts a SWOT analysis of EasyJet and suggests strategies to achieve competitive advantages through customer satisfaction and low air fares.
- Strategic operation management decisions in the low-cost airline industry
- Quality management strategies and their impact on profitability
- Service design considerations in the airline industry
- Capacity design and its role in achieving operational efficiency
- SWOT analysis of EasyJet and its implications for competitive advantage
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins by introducing EasyJet, a successful low-cost airline based in Luton, United Kingdom, and outlines its operations within Europe. The report then explores the key operation management decisions of EasyJet, focusing on quality management, service design, and capacity design.
The section on quality management highlights the importance of quality in achieving long-term profitability, and emphasizes the relationship between quality improvement and increased profit. The section on service design explores the specific design considerations of the airline industry, while the section on capacity design examines the role of capacity design in achieving operational efficiency.
The report concludes with a SWOT analysis of EasyJet, identifying the company's strengths, weaknesses, opportunities, and threats. The analysis provides insights into EasyJet's competitive position and suggests strategies for achieving sustained success.
Schlüsselwörter (Keywords)
The report focuses on key concepts such as strategic operation management, low-cost airline, quality management, service design, capacity design, SWOT analysis, customer satisfaction, and competitive advantage. The report also examines the importance of customer relationship management (CRM) in achieving profitability and enhancing service performance.
- Citar trabajo
- Kamalesh Dey (Autor), 2015, SWOT Analysis of the EasyJet Airline Company, Múnich, GRIN Verlag, https://www.grin.com/document/313914
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