Customer Loyalty in the UK. What Causes Consumers to Be Disloyal to Big Supermarket Brands?

Exposé Écrit pour un Séminaire / Cours , 2016 , 9 Pages , Note: B

Gestion d'entreprise - marketing en ligne et marketing hors ligne

This seminar paper will explore about the consumer behaviour and their loyalty to the big supermarket in the United Kingdom. This paper will also critically examine whether the consumers are switching their loyalty or not and what might be the key issue of doing so. In addition, the paper will recommend to the supermarket regarding the way of consumer’s loyalty retention as well.

Customers are the most important part to the various renowned supermarket companies rather than their own competitors in business in United Kingdom. Consumer behaviour is the key point to choose the market products in the supermarket. There are normally three stages of consumer behaviour for instances pre-consumption, consumption and post-consumption (Solomon, Russell-Bennett and Previte, 2012). Consequently, it is highly significant to focus continuously on customer behaviours in their each stage. However, consumer behaviour is radically changeable at least three times a year seeking best service from the retailer market. Consumer reliability is the crucial point for retailers making profit and expansion of their business.

At present, all large supermarket companies in United Kingdom are showing priorities to build strong relationship with their consumers and it is known as consumer loyalty. Therefore, business competition is growing remarkably within the supermarket like Sainsbury, Tesco, Morrison, Asda in the United Kingdom. Similarly, consumers are easily able to move their loyalty from one super market to another. Belleghem (2013) reported Morrison announced pre-tax loss about £176 million from the market, while discount shop like pound land achieved huge profit in the last couple of consecutive years.

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION
• CUSTOMER LOYALTY
• ARE UK CONSUMERS BECOMING DISLOYAL TO THESE BIG SUPERMARKET BRANDS?
• WHAT IS IT THAT CAUSES CONSUMERS TO SWITCH THEIR LOYALTY TO BRANDS?
• Supermarkets are unable to meet their customer demand.
• Loyalty programs are missing their mark.
• No unique relevance to consumers
• WHAT COULD SUPERMARKETS DO TO RETAIN THEIR CUSTOMERS?
• CUSTOMER FEEDBACK
• Customer Satisfaction Index
• Feedback
• Market Research
• Market Segmentation or Strategic Activities
• INTRODUCING CUSTOMER LOYALTY PROGRAMME
• PROVIDING GOOD QUALITY PRODUCT WITH LOW PRICE
• CONCLUSION AND RECOMMENDATION
• REFERENCES
• BIBLIOGRAPHY

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This seminar paper explores consumer behaviour and loyalty towards major supermarket brands in the United Kingdom. It examines the factors contributing to declining consumer loyalty and provides recommendations to supermarket companies for retaining customers.

• The changing landscape of consumer loyalty in the UK supermarket industry.
• Factors influencing consumer decisions to switch loyalty to different brands.
• Strategies for supermarkets to enhance customer loyalty and retain their market share.
• The importance of customer feedback and market research in understanding consumer needs.
• The role of loyalty programs and price strategies in driving customer loyalty.

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: The paper introduces the topic of consumer behaviour and loyalty in the UK supermarket industry. It highlights the importance of customer loyalty for supermarket success and discusses the changing dynamics of consumer behaviour.
• Customer Loyalty: This chapter defines customer loyalty and explores its significance for businesses. It discusses the role of loyalty programs and the importance of building strong customer relationships.
• Are UK Consumers Becoming Disloyal to These Big Supermarket Brands?: This section presents data and analysis on consumer loyalty trends in the UK supermarket sector. It examines the declining loyalty rates and explores the reasons behind this shift.
• What Is It That Causes Consumers to Switch Their Loyalty to Brands?: This chapter delves into the specific factors that influence consumer decisions to switch loyalty. It analyzes the shortcomings of existing loyalty programs and explores the importance of meeting customer demands.
• What Could Supermarkets Do to Retain Their Customers?: This chapter focuses on strategies that supermarkets can implement to retain customers and improve loyalty. It emphasizes the importance of customer feedback, market research, and introducing effective loyalty programs.

Schlüsselwörter (Keywords)

This seminar paper focuses on consumer behaviour, customer loyalty, supermarket industry, UK retail market, loyalty programs, customer satisfaction, market research, price strategies, and competitive advantage.

• Université: University of Bedfordshire
• Cours: MBA (HEALTH SERVICES MANAGEMENT)
• Note: B
• Auteur: Kamalesh Dey (Auteur)
• Année de publication: 2016
• Pages: 9
• N° de catalogue: V313913
• ISBN (ebook): 9783668130227
• ISBN (Livre): 9783668130234
• Langue: anglais
• mots-clé: customer, loyalty, what, causes, consumers, disloyal, supermarket, brands