More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry.
Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.
I.Table of Contents
Contents
I.Table of Contents
II.List of Abbreviations
III.List of Figures
1.Introduction
1.1 Problem Definition and Objective
1.2 Structure
2.Company and products – an Overview
2.1 Tesla Motors – Company Profile
2.2 Electric Cars by Tesla
3.Market Analysis and Definition
3.1 STEEP-Analysis
3.1.1 Definition
3.1.2 Political
3.1.3 Economic
3.1.4 Social
3.1.5 Technological
3.1.6 Environmental
3.2 SWOT-Analysis
3.2.1 Definition
3.2.2 Opportunities
3.2.3 Threats
3.2.4 Strengths
3.2.5 Weaknesses
3.3 Customer-Analysis
3.4 Competitor Analysis
4. Conclusion and Outlook
IV. List of References
- Citar trabajo
- Dominic Birk (Autor), 2015, Tesla Motors, Inc. Market Analysis and Definition, Múnich, GRIN Verlag, https://www.grin.com/document/309705
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
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¡Carge sus propios textos! Gane dinero y un iPhone X. -
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¡Carge sus propios textos! Gane dinero y un iPhone X.