In this seminar paper I will analyze the diverse functions and forms of non-verbal communication (NVC). In addition, I will focus on business context.
Business context in this paper means the realm of big companies with at least branches in two different cultures. Therefore, I have chosen five countries that Germany has a strong business interest in, and which have different socio-cultural frameworks: Saudi-Arabia, China, Japan, Russia, and Brazil.
The proceeding in this paper is that after explanatory notes to functions and types of NVC, I will show a photo of one notable business representative of each of the five countries. Based on these photos, I will illustrate the characteristic features of NVC in the respective country. Differences to German NVC will be lined out with special hints to potential pitfalls, causing severe economic consequences.
Finally, I will summarize the main issues of this paper, consider the results and come up with a conclusion.
The sources used for this paper are not only scientifically proven literature. For the definition of NVC in general, long-established surveys of prominent academics are available, like I. Eibl-Eibesfeldt (Similarities and Differences between Cultures in Expressive Movements), and M. Argyle (Non-verbal Communication in Human Social Interaction). To be responsive to the business related task of this paper, I also draw on “how-to books”, internet posts and a quality journal.
Table of Contents
List of Figures and Tables
1 Introduction
2 Definitions
2.1 Verbal Communication vs. Non-Verbal Communication (NVC)
2.2 Intercultural Business Context
3 Functions of Non-Verbal Communication
4 Types of Non-Verbal Communication
4.1 Body Image
4.2 Facial Expression
4.3 Gestures
4.4 Bodily Contact
4.5 Olfactory Sensibility
4.6 Understanding of Time
5 Non-Verbal Communication in Intercultural Business Context
5.1 Saudi Arabia (Modest Clothing and Impure Left Hand)
5.2 China (Smile, Patience and Saving Face)
5.3 Japan (Poker Face and Silence)
5.4 Russia (Close Proximity and “Nyekulturny”)
5.5 Brazil (Rich in Gesture and Time Flexibility)
6 Summary and Conclusion
7 References
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¡Carge sus propios textos! Gane dinero y un iPhone X.