Competing in today’s economy and market has become complicated because of the existence of so many competitors, changing customer needs and behavior, and the evolving market on various aspects. One of the ways through which organizations can ensure they remain sustainable is through development of strategies that can give them a competitive advantage over the others. According to Lafley and Martin a strategy “is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition”
Steve Madden Ltd is one of the most successful companies operating in the shoe design sector. The choice of the topic was informed by the desire to understand more about the nature of competition in the shoe design industry. It is a unique field that calls for more research to understand the reason behind the success of the company after decades of hard work. The desire to seek the result of their excellent performance is what led to narrowing to the particular topic. Marketing can be used as an important factor to attain such success. The choice of the topic was thought on that line, and this particular project is sought to test whether the hypothesis is positive or negative.
Table of Contents
1.0 Project Objectives and Overall Research Approach
1.1 Company Overview
1.1.1 Steve Madden Ltd
1.1.2 Why Steve Madden
1.2 The Purpose of a Review
1.3 Research Objectives
1.4 Research Questions
1.5 Research Design
2.0 Information Gathering And Accounting / Business Techniques
2.1 Research Methodology
2.2 Methods Used to Collect Data
2.3 Sources of Information
2.4 Ethical Issues
2.5 Limitations of Information Gathering
2.6 Models of Analysis
2.6.1 Marketing Mix (4P’s)
2.6.2 Segmentation, Targeting and Positioning (STP) Model
2.6.3 The SIVA (Solutions, Information, Value, Access) System
2.7 Research Ethics
3.0 Results, Analysis, Conclusions and Recommendations
3.1 Results
3.1.1 Marketing Strategy
3.1.2 Steve Madden Ltd Marketing Strategy
3.2 Competitors Marketing Strategies
3.2.1 Nine West Marketing Strategy
3.2.2 Guess Marketing Strategy
3.2.3 Aldo’s Marketing Strategy
3.3 Analysis
3.3.1 Analysis of Steve Madden Ltd’s Marketing Strategy
3.3.2 An Effective Marketing Strategy
3.3.3. Comparing the Strategies of the companies
4.0 Conclusion
5.0 Recommendations
-
-
-
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.