Leseprobe
Table of Contents
Chapter-1: Aims & Objectives
1.1. Background Context
1.2. Motivation
1.3. Research Aims & Objectives
1.4. Method
Chapter-2: Aims & Objectives
2.1. Foreign Market Entry Strategies
2.1.1. Market Selection
2.1.1.1. Relationship
2.1.1.2. Psychical Distance
2.1.1.3. Other Factors
2.1.2. Entry Mode
2.1.3. Operationalising of the Market Entry Process
2.2. Indian Software Development Industry
2.2.1. Attributes of Indian Software Development Companies
2.2.1.1. Advanced Technology Software
2.2.1.2. Export Orientation
2.2.1.3. Limited Resources
2.2.1.4. Targeting Foreign Markets
2.3. Western European Market & It’s Characteristics
2.3.1. Increasing Needs for Outsourcing
2.3.2. Market Potential
Chapter-3: Case Study
3.1. Company Profile
3.2. Market Selection
3.3. Entry Mode Selection
3.4. Operationalising of the Market Entry Process
3.5. Challenges Faced by Helios Solutions
Chapter-4: Discussion, Conclusion & Recommendations
4.1. Discussion
4.2. Conclusion
4.3. Recommendations (Implications for Further Research Work)
Chapter-5: References
- Arbeit zitieren
- Junaid Javaid (Autor:in), 2015, Marketing Strategies for Indian Software Development Companies in Entering Western European Markets, München, GRIN Verlag, https://www.grin.com/document/304672
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