Attractions in Resorts World Sentosa. A review of its impact on consumer experiential marketing

Essay , 2015 , 7 Seiten

BWL - Offline-Marketing und Online-Marketing

This essay describes the Resorts World at Sentosa, Singapore, and how the elements within the destinations’s environment serve as a primary motivation for tourist visits, and are likely to have an impact on their perception. They can be categorised under the natural, built, cultural and social associations with Resort World.

This is an integrated resort in development stages on the island of Sentosa, off the southern coast of Singapore. It will become one of the world’s most exciting family destinations. According to Resorts World Sentosa, it is a collection of resorts worth S$6.59 billion (US$4.2 billion), which is developed by Genting International. It was opened in early 2010. The resort occupies over 49 hectares on Santosa and emploies more than 10,000 people directly.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Experiential Marketing
• Customer's Walking Theme with Transport

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay explores Resorts World Sentosa, Singapore, focusing on how its attractions contribute to a positive tourist experience and impact their perception of the destination. The resort's integrated approach, encompassing natural, built, cultural, and social elements, aims to attract and retain visitors, making it a leading family destination.

• The impact of attractions on tourist perception
• The role of experiential marketing in tourism
• The importance of integrated resort development
• The significance of transport and accessibility in tourism
• The relationship between tourism and economic development

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction discusses the various attractions offered by Resorts World Sentosa, including the Marine Life Park, Equarius Water Park, and FestiveWalk. It highlights the resort's focus on family entertainment and its strategic approach to creating a unique and memorable experience for visitors. The chapter also touches upon the economic benefits of tourism marketing and its role in attracting and retaining tourists.

The section on experiential marketing delves into the concept of experiential marketing and its application in the tourism industry. It explores how Resorts World Sentosa utilizes this approach to engage visitors emotionally and create a lasting impression. The chapter also highlights the importance of Universal Studios Singapore as a key attraction for families and children.

The final chapter focuses on the customer's walking theme with transport. It discusses the accessibility and convenience of reaching Resorts World Sentosa, highlighting the various transportation options available to visitors. The chapter also emphasizes the role of infrastructure development, such as the new boardwalk, in enhancing the overall tourist experience and supporting the island's growth.

Schlüsselwörter (Keywords)

Resorts World Sentosa, tourism marketing, experiential marketing, integrated resort development, tourist perception, attractions, family entertainment, transportation, accessibility, economic development.

• Hochschule: Griffith University
• Veranstaltung: Master of Marketing
• Autor: Patrick Sim Puay-I (Autor:in)
• Erscheinungsjahr: 2015
• Seiten: 7
• Katalognummer: V304633
• ISBN (eBook): 9783668031012
• ISBN (Buch): 9783668031029
• Sprache: Englisch
• Schlagworte: attractions, resorts, world, sentosa