The present report aims to deliver recommendations for the future development of Resident Advisor, an international online music magazine and community platform. It provides two million readers a month with relevant content related to electronic music.
Additionally, it offers a range of services on Business-to-Business and Business-to-Consumer level.
The recommendations are based on qualitative as well as relevant secondary research. Five in-depth interviews had been conducted focusing on registered and active members of the Resident Advisor.
The interview schedule intends to capture members’ attitudes, needs, experiences and behaviours. Furthermore, Resident Advisor’s competitors had been analysed to gain an understanding what the industry offers as standard services.
Key findings showed, that members trust and value Resident Advisor as a high quality magazine for electronic underground music and therefore reading it regularly as source of information and stimulation.
However, members complement their experience by reading other music magazines and using additional multimedia channels such as social media networks, music streaming or video services. Moreover, they demand for an improved usability and availability of Resident Advisor.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Resident Advisor - Background
- Classification
- User Groups and Functions
- Competitors
- Qualitative Analyse
- Target Group
- Interview Schedule
- Key Findings
- Recommendations for Resident Advisor
- Extend Music and Video Service Integration
- Define and Improve Member Functions
- Develop Mobile Application
- Build strong Social Media Channels
- Increase Usability
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to provide recommendations for the future development of Resident Advisor, an online music magazine and community platform for electronic music. It analyzes user needs and market trends to suggest strategies for enhancing user experience, increasing engagement, and strengthening the platform's position within the electronic music industry.
- Improving user experience and engagement
- Expanding the platform's service offerings
- Enhancing the platform's presence and reputation
- Adapting to the evolving landscape of digital music consumption
- Leveraging user feedback and market analysis to drive strategic development
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins by providing a detailed background on Resident Advisor, outlining its classification as an e-business, its target audience, and its key competitors. It then delves into the qualitative analysis conducted through in-depth interviews with registered and active members of the platform. These interviews provide valuable insights into user needs, attitudes, and behaviors.
The report then presents key findings from the research, highlighting the strengths and weaknesses of Resident Advisor. Based on these findings, the report proposes a series of recommendations for the platform's future development. These recommendations include extending music and video service integration, defining and improving member functions, developing a mobile application, building strong social media channels, and increasing website usability.
Schlüsselwörter (Keywords)
The report focuses on key concepts such as user experience, engagement, community building, digital music consumption, mobile applications, social media marketing, and strategic development in the context of the electronic music industry. It highlights the importance of understanding user needs and leveraging market trends to drive the platform's growth and success.
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- Julia Zöllner (Autor), 2015, Ecommerce Operations. Critical Analysis of the Online Music Magazine "Resident Advisor", Múnich, GRIN Verlag, https://www.grin.com/document/301006
