Perspectives and Instruments of Corporate Citizenship

Trabajo , 2014 , 17 Páginas , Calificación: 1,1

Economía de las empresas - Administración de empresas, gestión, organización

In recent years, the term Corporate Citizenship became more famous and was used as common vocabulary. However, there is quite a huge discussion and confusion about the term and no general definition exists.
Thus, this paper concentrates on the term ‘Corporate Citizenship’ and discusses the emergence of the terminology. It introduces different perspectives on how to define Corporate Citizenship, mainly the limited view, the equal view and the extended view of Corporate Citizenship. It also discusses and demonstrates some downsides and weaknesses of these perspectives. Additionally, the paper introduces the concept of Global Business Citizenship as contrast to the approaches previously explained.

To get a practical approach as well, the paper takes a closer look on how corporations can implement Corporate Citizenship by introducing several instruments. In order to top the understanding of Corporate Citizenship off, the paper finally focuses on the Top 100 Corporate Citizens judged by the CR Magazine.
It looks at the different categories and data elements of the Corporate Citizenship Lists Methodology in order to broaden the knowledge about the different parts of Corporate Citizenship and to get a better understanding of what can be expected nowadays from firms.

Content

ABSTRACT

List of Figures

List of abbreviations

Content

1. History and Development of the Terminology

2. Different Perspectives on Corporate Citizenship
2.1. Limited view of CC
2.1.1. Weaknesses of the limited view of CC
2.2. Equivalent View of CC
2.2.1. Weaknesses of the equivalent view of CC
2.3. Extended view of CC
2.3.1. Strengths and Weaknesses of the extended view of CC
2.4. Global Business Citizenship

3. Instruments of CC

4. CC today

5. Conclusion

References

• Universidad: Reutlingen University (ESB Business School)
• Calificación: 1,1
• Autor: Ramona Mayer (Autor)
• Año de publicación: 2014
• Páginas: 17
• No. de catálogo: V300285
• ISBN (Ebook): 9783656977346
• ISBN (Libro): 9783656977353
• Idioma: Inglés
• Etiqueta: Corporate Social Responsibility, CSR, Corporate Citizenship, Carroll, global business citizenship, Philanthropist, philanthropic, Matten, Crane, social rights, political rights, civil rights