This term paper explores the effect of culture on international business. In order to do so, it first evaluates the influence of national culture and then the influence of corporate culture on international management. In the end it presents and analyzes a new framework which argues that these two types of culture interrelate and that both shape international management practices.
In 2010 Wal-Mart Inc. has been the world’s top retailer with revenues of US$ mil 405,046. However, they have never managed to establish Wal-Mart Germany since they have entered the market in late 1997. They left the market with huge losses in 2006.
“In Germany, analysts say, Wal-Mart never got traction in a market characterized by unrelenting price competition, well-established discounters and the cultural resistance of German shoppers to hypermarkets, which sell fresh vegetables a few aisles away from lawn mowers.”
List of Contents
Poland – a brief insight
Review of bilateral relations
Historical relations
Political relations
Economical relations
Cultural and educational relations
Analysis of the current situation
Poland’s economy
Bilateral trade
Trade Agreements and Organizations
Outlook – a SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
List of References
- Citation du texte
- Eva Schruff (Auteur), 2013, German-Polish Relations. Analysis of the Past, Current and Future Trade Relations, Munich, GRIN Verlag, https://www.grin.com/document/300255
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