Pollo Campero's Best Management Practices. Introduction to Management in Latin America

Exposé Écrit pour un Séminaire / Cours , 2015 , 18 Pages , Note: 1,0

Gestion d'entreprise - Direction d'entreprise, Management, Organisation

“To provide the best chicken-eating experience to our customers, delivering profitability for our partners (shareholders, franchisees, suppliers), and continued development for
our collaborators, while maintaining social responsibility in our community.”
This research project discusses the best management practices of the Guatemalan restaurant chain Campero International, S.A., operating as Pollo Campero (PC). The firm does not consider itself as a typical Latin restaurant chain; the menus are mainly prepared with spicy ingredients.1 The entity acts in different places of the world, 50 of its 300 restaurants are located in the United States. Referring to the Hispanic Business Magazine, the overall average sales of the U.S. restaurants achieve a $1.9 million per average. PC avoids the terminology “fast food” and describes itself instead as a family dining restaurant chain.
Best Management Practices (BMP) are the most effective methods or techniques regarding achieving an objective, while making the optimum use of a firm’s resources. The information for this paper has been obtained from the company’s web page, the case we got in class, different sources from electronic libraries and several web pages. The institutional, cultural and organizational context in which the best practice is implemented will be described as well as the company’s best practices. This paper will focus on Pollo Campero’s best practices in Guatemala, the U.S.A. and Latin America.
The impact of the best practices on the stakeholders will be analyzed. The research paper will end with our own conclusions in terms of our cultural backgrounds: Germany and Mexico.

Inhaltsverzeichnis (Table of Contents)

• Introduction.
• Institutional, cultural and organizational context.
• Institutional context.
• Cultural context.
• Organizational context.
• Practices in Guatemala, the U.S.A. and Latin America
• Practices of Pollo Campero in Guatemala.
• Practices of Pollo Campero in the U.S.A.
• Practices of Pollo Campero in Latin America
• Impacts of the best practices on the stakeholders.
• Impacts of the BMP's on the Gutierrez Family.
• Impacts of the BMP's on the franchise owners
• Impacts of the BMP's on the employees
• Impacts of the BMP's on the clientele
• Conclusions.
• From a German perspective
• From a Mexican perspective.

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research project examines the best management practices employed by the Guatemalan restaurant chain Campero International, S.A., operating as Pollo Campero (PC). The study delves into the firm's strategies and methods for achieving success, focusing on its operations in Guatemala, the United States, and Latin America. The research aims to understand how these best practices contribute to the company's profitability, customer satisfaction, and stakeholder engagement.

• The institutional, cultural, and organizational context in which Pollo Campero operates.
• The specific best management practices implemented by Pollo Campero.
• The impact of these practices on various stakeholders, including the Gutierrez family, franchise owners, employees, and clientele.
• The cultural perspectives on Pollo Campero's best practices from both a German and Mexican point of view.
• The role of Pollo Campero's unique approach to catering to Latin American tastes in its success.

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction outlines the research project's focus on Pollo Campero's best management practices. It provides a brief overview of the company's mission statement, its global presence, and its unique positioning within the restaurant industry. The chapter also introduces the concept of Best Management Practices (BMP) and the sources of information used for the study.

Chapter 2 delves into the institutional, cultural, and organizational context of Pollo Campero's operations. It examines the political and economic environment in Guatemala, highlighting the challenges and opportunities presented by the country's context. The chapter explores the cultural nuances of Guatemala and their implications for the company's strategies.

Chapter 3 focuses on Pollo Campero's best practices in Guatemala, the United States, and Latin America. It provides insights into the company's specific strategies for achieving success in each region, taking into account the unique characteristics of each market.

Chapter 4 analyzes the impact of Pollo Campero's best practices on various stakeholders, including the Gutierrez family, franchise owners, employees, and clientele. It explores the benefits and challenges associated with these practices for each stakeholder group.

Schlüsselwörter (Keywords)

This research project explores the best management practices of Pollo Campero, a Guatemalan restaurant chain, focusing on its operations in Guatemala, the United States, and Latin America. Key themes include institutional context, cultural context, organizational context, best practices, stakeholder impact, and cultural perspectives. The research examines Pollo Campero's unique approach to catering to Latin American tastes, its global expansion strategy, and the challenges and opportunities associated with operating in emerging markets.

• Université: EGADE Business School
• Cours: Business in Latin America
• Note: 1,0
• Auteur: Joannis Paul Schweres (Auteur)
• Année de publication: 2015
• Pages: 18
• N° de catalogue: V295946
• ISBN (ebook): 9783656944539
• ISBN (Livre): 9783656944546
• Langue: anglais
• mots-clé: pollo, campero, best, management, practices