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Sinn und Nutzen des E-Mail Marketings


Term Paper (Advanced seminar), 2015

23 Pages, Grade: 1,7


Excerpt


Inhalt

1 Einleitung

2 Grundlagen des E-Mail-Marketings
2.1 Definition E-Mail
2.2 Definition E-Mail-Marketing
2.3 Formen des E-Mail-Marketings
2.4 E-Mail Körper: Newsletter-Struktur
2.5 Rechtliche Grundlagen

3 Sinn und Nutzen des E-Mail-Marketings

4 Ziel- und Erfolgsfaktoren des E-Mail-Marketings

5 Usability der E-Mail

6 Adressgewinnung und Pflege

7 Vorteile des E-Mail-Marketings

8 Fazit

Literaturverzeichnis

Excerpt out of 23 pages

Details

Title
Sinn und Nutzen des E-Mail Marketings
College
University of Applied Sciences Südwestfalen; Meschede
Course
E-Commerce
Grade
1,7
Author
Year
2015
Pages
23
Catalog Number
V295258
ISBN (eBook)
9783656930464
ISBN (Book)
9783656930471
File size
445 KB
Language
German
Keywords
E-Commerce, E-Mail Marketing, Newsletter, E-Mail
Quote paper
Anika Heinrich (Author), 2015, Sinn und Nutzen des E-Mail Marketings, Munich, GRIN Verlag, https://www.grin.com/document/295258

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