International Sales Strategy. Maketing, Sales and Distribution

Dossier / Travail , 2013 , 12 Pages , Note: 1,7

Gestion d'entreprise - marketing en ligne et marketing hors ligne

What is an international sales strategy? What about the current situation?
How can I define a strategy? How do marketing and sales interact? How can a company define a sales process? What about the competition? Which tools can be used in order to optimize sales? The goal is to get an answer about all these questions. Also we should create an idea how we can companies keeping ahead of equal competitors.

International Strategies and Sale are obviously two different functions in a company despite they must interact closely with each other. Exporting probably crates new markets, more sales, higher turnover and attracts new customers. That will only realize with a clear strategy. It is a fact that the global competition will increase. The European companies have to extend their international activities to stay on top in the competition with USA and Japan. The USA for example tries to get some market share in the European region and the new up coming developing Countries like the BRIC-States. Today no companies can win if its product and service resembles every other products and service of a company. Companies’ products must represent a big idea in the mind of the target market.

Inhaltsverzeichnis

• Introduction
• General description of Strategies and Sales
  • Definition of Sales process
  • Distribution channels
  • The significance of distribution channels
  • Definition of Strategies
• Marketing Environment
  • Domestic and International Marketing
  • The relationship between Sales and Marketing
• International Sales Strategy
  • The International Sales Strategy by taking the example of Toyota
  • Conclusion and Summary
• List of literature

Zielsetzung und Themenschwerpunkte

This term paper aims to provide a comprehensive overview of international sales strategies, focusing on the interplay between sales and marketing in a globalized business environment. The paper explores the key elements of a successful international sales strategy, including the definition of sales processes, distribution channels, and the role of marketing in supporting international sales efforts. It also examines the importance of strategic planning and the challenges of competing in a global marketplace.

• Definition and importance of international sales strategies
• The role of marketing in supporting international sales
• Key elements of a successful international sales strategy
• Challenges of competing in a global marketplace
• The importance of strategic planning in international sales

Zusammenfassung der Kapitel

The introduction provides a general overview of the topic, highlighting the importance of international sales strategies in today's globalized business environment. It emphasizes the need for a clear strategy to achieve success in international markets, particularly in the face of increasing competition from companies in the USA, Japan, and emerging economies like the BRIC countries.

Chapter 2 delves into the definition of sales processes and strategies. It outlines the key steps involved in a typical sales process, from product knowledge and prospecting to customer approach, presentation, and closing the sale. The chapter also explores different definitions of strategy, emphasizing the importance of strategic planning in achieving desired outcomes.

Chapter 3 focuses on the marketing environment, specifically addressing domestic and international marketing. It examines the differences between these two approaches and highlights the importance of understanding the specific needs and challenges of international markets. The chapter also explores the relationship between sales and marketing, emphasizing the need for close collaboration between these two functions to achieve success in international markets.

Chapter 4 delves into the specifics of international sales strategies, using the example of Toyota to illustrate key concepts. It examines the factors that contribute to Toyota's success in international markets, including its focus on quality, customer satisfaction, and innovation. The chapter also discusses the challenges faced by Toyota in navigating the complexities of the global marketplace.

Schlüsselwörter

The keywords and focus themes of the text include international sales strategy, marketing, distribution channels, global competition, strategic planning, customer satisfaction, and the Toyota case study. The paper explores the interplay between sales and marketing in a globalized business environment, emphasizing the importance of a clear strategy to achieve success in international markets.

• Université: University of Applied Sciences Esslingen (Wirtschaftsingenieurwesen)
• Note: 1,7
• Auteur: Ben Messaoud (Auteur)
• Année de publication: 2013
• Pages: 12
• N° de catalogue: V294159
• ISBN (ebook): 9783656921509
• ISBN (Livre): 9783656921516
• Langue: anglais
• mots-clé: International Sales Strategy