Private Labels in India. An Analysis of Consumer Perception and Attitude

Doctoral Thesis / Dissertation , 2011 , 264 Pages

Business economics - Offline Marketing and Online Marketing

Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries.
Many of the Indian retailers like Shoppers Stop, Future Group, Tata’s Croma and Aditya Birla Retail’s More, Spenser’s etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes.
Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers.
The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.

Inhaltsverzeichnis

• Private Labels in India
• Retail Industry in India
• Organized Retail in India
• Private Labels: A Global Perspective
• Conceptual Framework and Model
• Research Methodology
• Data Analysis and Interpretation
• Findings, Managerial Implications, Limitations and Suggestions for Future Research

Zielsetzung und Themenschwerpunkte

This book aims to analyze consumer perception and attitude towards Private Labels in India. It investigates the emergence of Private Labels in the Indian retail landscape, exploring factors influencing consumer adoption and the role of Private Labels in the growth of organized retail in India.

• Consumer perception and attitude towards Private Labels
• Factors influencing consumer adoption of Private Labels
• The role of Private Labels in the growth of organized retail in India
• The impact of Private Labels on the competitive landscape of the Indian retail industry
• The future of Private Labels in India

Zusammenfassung der Kapitel

• This chapter provides an overview of the retail industry in India, focusing on the specific context of the National Capital Region (NCR) where the study was conducted. It explores the diverse nature of the Indian retail market, highlighting the challenges and opportunities presented by this complex landscape.
• This chapter delves into the intricacies of organized retail in India, examining various categories, formats, and key players. It analyzes the factors driving the growth of organized retail, including technological advancements, changing consumer preferences, and government initiatives. The chapter also discusses the challenges faced by the industry, such as regulatory hurdles and competition from traditional retail.
• This chapter introduces the concept of Private Labels, tracing their evolution and significance in select European countries, the United States, and India. It explores the motivations behind retailers adopting Private Labels, including cost savings, brand differentiation, and increased customer loyalty. The chapter also examines the challenges associated with Private Label development and management.
• This chapter presents a comprehensive conceptual framework for the study, outlining the key variables and relationships that influence consumer attitude towards Private Labels in India. It draws upon existing theories and research to develop a model that incorporates factors such as product quality, price, brand image, and consumer trust.
• This chapter details the research methodology employed in the study, outlining the scientific principles and paradigms used to collect and analyze data. It describes the development of the measurement scale used to assess consumer perception and attitude towards Private Labels, as well as the procedures for data collection and analysis.

Schlüsselwörter

The key words and focus themes of the text include Private Labels, consumer perception, consumer attitude, organized retail, Indian retail, retail industry, NCR region, brand image, product quality, price, consumer trust, and future of Private Labels in India.

• Course: Ph. D.
• Author: Sushil Dixit (Author)
• Publication Year: 2011
• Pages: 264
• Catalog Number: V293646
• ISBN (eBook): 9783656920397
• ISBN (Book): 9783656920403
• Language: English
• Tags: private, labels, india, analysis, consumer, perception, attitude