The Impact of Mobile Services on the Interaction between Airlines and Passengers

Term Paper , 2013 , 28 Pages

Business economics - Offline Marketing and Online Marketing

The purpose of this paper is to research how mobile services impact the interaction between airlines and passengers. The paper begins with a PEST analysis of the European airline industry and focuses on technological changes. It continues with a SWOT analysis of Lufthansa, where we interlink mobile technology as a platform which could reduce costs for the airline. In-depth research on mobile services and their impact on the interaction between airlines and passengers is performed by evaluating different mobile services along Lufthansa's value chain, namely the airline's activities in operations, outbound logistics and marketing and sales.

We claim that the interaction through mobile services is limited to one-way interaction, where airlines embrace the mobile services to perform cost reduction along their value chain, and neither offer two-way interaction with their passengers nor asking them to co-create the brand or the product. The current wireless mobile services are already offered via the internet, and allow a better and direct service for passengers. Mobile services are necessary for airlines, so they are not seen as out of date, but it does not mean that having mobile services contributes to having a competitive advantage. On the contrary, not having mobile services results in strategic disadvantage.

Inhaltsverzeichnis (Table of Contents)

• Mobile services and the airline industry
• List of Tables
• Abbreviations
• Abstract
• Introduction
• PEST analysis of the European airline industry
  • Political factors
  • Economic and ecological factors
  • Social factors
  • Technological factors
• SWOT analysis of Lufthansa
  • Strengths of Lufthansa
  • Weaknesses of Lufthansa
  • Opportunities of Lufthansa
  • Threats of Lufthansa
• The value chain of an airline
  • The impact of mobile services on operations
  • The impact of mobile services on outbound logistics
  • The impact of mobile services on marketing and sales
• Conclusion
• References
• Figures and Tables

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper aims to research how mobile services impact the interaction between airlines and passengers. The paper begins with a PEST analysis of the European airline industry and focuses on technological changes. It continues with a SWOT analysis of Lufthansa, where we interlink mobile technology as a platform which could reduce costs for the airline. In-depth research on mobile services and their impact on the interaction between airlines and passengers is performed by evaluating different mobile services along Lufthansa's value chain, namely the airline's activities in operations, outbound logistics and marketing and sales.

• The impact of mobile services on the interaction between airlines and passengers
• PEST analysis of the European airline industry
• SWOT analysis of Lufthansa
• The impact of mobile services on the value chain of an airline
• The strategic implications of mobile services for airlines

Zusammenfassung der Kapitel (Chapter Summaries)

This paper begins with a PEST analysis of the European airline industry, focusing on the impact of technological changes. The analysis highlights the growing importance of mobile technology in the industry, as well as the challenges and opportunities it presents. The paper then moves on to a SWOT analysis of Lufthansa, examining the airline's strengths, weaknesses, opportunities, and threats in the context of mobile services. The analysis suggests that mobile technology can be a valuable tool for Lufthansa to reduce costs and improve efficiency. The paper then delves into the impact of mobile services on the interaction between airlines and passengers, examining the specific ways in which mobile services are used in different aspects of the airline's value chain, including operations, outbound logistics, and marketing and sales. The paper concludes by discussing the strategic implications of mobile services for airlines, highlighting the need for airlines to embrace mobile technology in order to remain competitive in the evolving industry landscape.

Schlüsselwörter (Keywords)

The keywords and focus themes of the text include mobile services, airline industry, passenger interaction, PEST analysis, SWOT analysis, Lufthansa, value chain, operations, outbound logistics, marketing and sales, strategic implications, competitive advantage.

• Authors: Markus Biedermann (Author), Doron Levy (Author)
• Publication Year: 2013
• Pages: 28
• Catalog Number: V288252
• ISBN (eBook): 9783656887553
• ISBN (Book): 9783656887560
• Language: English
• Tags: impact, mobile, services, interaction, airlines, passengers