Wal-Mart. How can the low price industry create sustained consumer value?

Essai , 2014 , 7 Pages , Note: 1,3

Gestion d'entreprise - Direction d'entreprise, Management, Organisation

“[…] the work we do to help people live better goes far beyond our store walls. It extends into our communities and around the world and affects the lives of people we will never meet.” (Wal-Mart web page, 2014).
Wal-Mart is the world’s largest public corporation, the biggest private employer with over two million employees and also the largest retailer (Fortune, 2014). However, Wal-Mart is a company which has been confronted with many revealing headlines about its poor social sustainability in recent years; for example, employees in the US are significantly underpaid so that they cannot even afford health insurance (Wedekind, 2009). With regard to these facts, this essay is aiming to analyse the following question:
“How can Wal-Mart create customer value in a low price industry in such a way that its customers disregard its lack of social sustainability?”

Inhaltsverzeichnis

• Relevance of analysing Wal-Mart's customer value creation in combination with its social sustainability reputation
• Status quo regarding Wal-Mart's social sustainability reputation and its activities for customer value creation
• Managerial recommendations for a strategy to create sustained customer value
• Short-term solutions
• Long-term solutions
• Conclusion

Zielsetzung und Themenschwerpunkte

This essay aims to analyze how Wal-Mart can create customer value in a low-price industry while its customers disregard its lack of social sustainability. The essay will explore Wal-Mart's current social sustainability reputation and its customer value creation activities, and then provide managerial recommendations for creating sustained customer value through VRIN-resources and dynamic capabilities.

• Wal-Mart's social sustainability reputation
• Customer value creation activities
• VRIN-resources and dynamic capabilities
• Short-term and long-term solutions for creating sustained customer value
• The importance of improving social sustainability for long-term success

Zusammenfassung der Kapitel

The essay begins by outlining the relevance of analyzing Wal-Mart's customer value creation in combination with its social sustainability reputation. It highlights the company's size and influence, as well as the negative headlines surrounding its social practices. The essay then presents the status quo regarding Wal-Mart's social sustainability reputation and its activities for customer value creation. It explores the company's successful strategies, such as its focus on low prices and customer service, but also acknowledges the criticisms it faces regarding its labor practices, environmental impact, and social responsibility.

The essay then moves on to provide managerial recommendations for a strategy to create sustained customer value. It suggests that Wal-Mart should focus on identifying, building, and managing VRIN-resources, as well as developing dynamic capabilities. The essay outlines both short-term and long-term solutions, emphasizing the importance of improving the shopping experience, enhancing online channels, and building stronger relationships with suppliers. It also highlights the need for Wal-Mart to address its social sustainability concerns in order to build trust and loyalty among customers.

The essay concludes by emphasizing the potential risks associated with Wal-Mart's poor social sustainability reputation. It argues that if the company does not improve its social practices, it risks losing market share and profits in the long run. The essay concludes by recommending that Wal-Mart focus on becoming a fair, transparent, and socially responsible company in order to achieve sustainable success.

Schlüsselwörter

The key words and focus themes of the text include customer value creation, social sustainability, VRIN-resources, dynamic capabilities, low-price industry, Wal-Mart, competitive advantage, and strategic management. The text explores how Wal-Mart can create sustained customer value in a low-price industry while addressing its social sustainability challenges. It analyzes the company's current strategies, identifies opportunities for improvement, and provides managerial recommendations for achieving long-term success.

• Université: Leuphana Universität Lüneburg
• Note: 1,3
• Auteur: Pia Boehm (Auteur)
• Année de publication: 2014
• Pages: 7
• N° de catalogue: V287942
• ISBN (ebook): 9783656883319
• ISBN (Livre): 9783656883326
• Langue: anglais
• mots-clé: walt-mart