The Apparel Industry is segmented and a market, a lot of players are competing with their products. Zara is one of the most renowned and famous fashion icons of our time. It is not only generating the highest profit margins for organization but also is the most famous and recognized by customers in market. With some 650 stores in 50 countries, Spanish clothing retailer Zara has hit on a formula for supply chain success that works by defying conventional wisdom. This case study on Zara should explain which Internationalisation Strategies and Strategic Management Zara is using in order to compete successfully on the global market and how it is able to deliver to their customers’ global fashion at local prices.
Table of contents
List of Abbreviations
List of Figures
1. Introduction
1.1 Problem and Goal Setting
1.2 Course of Investigation
2. Basic Information and Theory
2.1 Zara company information
2.2 The Fashion Industry
2.3 Strategic Management
3. Zara Competitive Strategy Analysis
3.1 Customer Analysis
3.2 Porter’s Five Forces Analysis
3.3 Generic Strategy Analysis
3.4 PEST Analysis
3.5 SWOT Analysis
3.6 Competitor’s Analysis
4. Conclusion and Outlook
Bibliography
Internet References
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