An Examination of how Monetary Power within Football impacts Product Prices

Research Paper (postgraduate) , 2014 , 37 Pages , Grade: 93% (Distinction)

Business economics - Investment and Finance

Recently there has been a significant increase in multi-millionaires purchasing English Premier League teams since it has become a big business in terms of sponsorship deals, ticket prices, and transfer deals. Primarily the research topic focuses on the ‘top 5’ clubs in the league which are: Arsenal, Chelsea, Liverpool, Manchester United, and Manchester City. This study is part of the BTEC Higher National Diploma series by the author and relates to Unit 8 - Research Project.

Table of Contents

Background research
1.1 Introduction
1.2 Research Objectives
1.3 Methodology
1.4 Analysis and Reporting
1.5 Evaluation Criteria
1.6 Time Plan
1.7 Research Specification Benefit
1.8 Code of Ethics
1.9 Summary

Literature Review
2.1 Introduction
2.2 The influence of excessive spending on ticket prices
2.3 The impact of sponsorship deals on jersey prices
2.4 The impact of signing world-class foreign players on product demand
2.5 Summary

Findings
3.1 Introduction
3.2 Frequency Table
3.3 Gender Pie-Chart
3.4 Employment Status
3.5 Age Group
3.6 Football Teams

Discussion
4.1 Introduction
4.2 Primary Research
4.3 What has influenced rising ticket prices?
4.4 What is the major factor that affects jersey prices?
4.5 The impact of signing world-class foreign players on product demand

Conclusion
5.1 Introduction
5.2 Evaluation
5.3 Recommendations
5.4 Further Research

References

Appendix

• Grade: 93% (Distinction)
• Author: Amritpal Hayre (Author)
• Publication Year: 2014
• Pages: 37
• Catalog Number: V287095
• ISBN (eBook): 9783656875673
• ISBN (Book): 9783656875680
• Language: English
• Tags: examination, monetary, power, football, product, prices