Marketing Plan Cinnabon Company

Trabajo Escrito , 2014 , 27 Páginas , Calificación: B+

Economía de las empresas - Marketing en línea y fuera de línea

Presence of a well-designed marketing plan holds a pivotal position for the success of any product or service supplied in the market. It entails all the necessary arrangements ranging from the 4 Ps of marketing management to overall management of the products involved. The paper tends to bring forward the goals and objectives of marketing for the company, while also analyze the overall marketing strategy of the company. Nevertheless, coming up with a well-structured marketing plan is a way more challenging job, which is easier said than done. It can be considered as the backbone of profit making for any business, and ensures its long-term survival within a market. With the simultaneous transitions in global business practices, market trends, consumer behavior and Information and Communication Technology, survival in within a highly competitive market is becoming more and more difficult. In order to cope with these rising challenges, scholars and researchers have devised several analytical tools that enable a great deal in establishing a profit-yielding marketing plan.

This marketing plan has been developed for the Cinnabon Company’s signature Cinnamon Rolls. It tends to bring forward the marketing strategies, underlying problems and their potential solutions for the product. It aims at establishing a comprehensive marketing plan for the company, whereby a complete situation analysis is conducted which is followed by the determination and identification of the company’s marketing goals and objectives; and the difference between the two from the perspective of Cinnabon Inc.
Furthermore, the paper highlights the company’s key strengths and weaknesses, opportunities and threats, while elaborating a complete marketing plan is expected to be developed for the company.

CONTENTS

EXECUTIVE SUMMARY

About the Company

Situation Analysis

SWOT Analysis of Cinnabon

Marketing Goals

Marketing Objectives

Marketing Strategy

Marketing Implementation

Evaluation and Control

References

• Universidad: National University of Modern Languages, Islamabad (Institute of Business Management)
• Curso: MBA
• Calificación: B+
• Autor: Yasir Khan (Autor)
• Año de publicación: 2014
• Páginas: 27
• No. de catálogo: V286788
• ISBN (Ebook): 9783656884637
• ISBN (Libro): 9783656884644
• Idioma: Inglés
• Etiqueta: marketing, plan, cinnabon, company