A major influence in the use of food supplements is the fact that it is part of our daily life and harms our physical and physiological behavior and mentality through food and dietary nutrition. Facing the fact, that nutrition is part of our life style and influences our well-being, the systematic way to keep the high level of well-being is directly linked to nutrition and the way we follow it every day. Nutrition as part of our well-being is also influenced by our behavior, how we take care of our daily consumptions of foods and its ingredients. As everybody knows since childhood, food has major impact on ones physical development and mental healthiness. We have learnt that additional food ingredients can influence our well-being. Therefore the more we get aware of the influence, the more we care about our food and supplements to stay healthy and more or less emphasize the salutogenetic approach of medical treatment.
As ANTONOVSKY claims in his approach, people with ability for self-medication, they will have the ability to do everything to stay healthy and adequately live their life in such mode, that they will continue to stay healthy. This will be done with balancing their life in matters of daily work, stress factors, infections, social integration, self-confidence and many more. As BENGEL discusses in his symptomatic approach, the question of being healthy is more the question of preventive medicine in respect of activating ones resistance against health influencing factors. This fact is more or less the initial point of medication outside of the classical prescription medicine, in its pathogenic manner. Self-medication is a trendy thing and is part of a high quality standard of living, which gains more influence also in the social structure of people. To be healthy means high quality of living and following the trend will indicate the willingness to keep that quality on the high standard. Therefore, as a part of peoples lifestyle, they spend money for health, more as they would do without the influence of the know-how, that self-medication can offer. Healthiness in a salutogenic manner is definitely part of the high quality lifestyle of modern and high-civilized people.This work will draft a business model in a very complex framework of a newly adapted legal structure in the health care business of food supplements and bioactive substances of phytopharmaca.
Inhaltsverzeichnis
- Business Plan
- Background of food supplements, plant food supplements or phytopharmaca
- Structure of the work
- Marketing in Pharma Business
- Pharma Marketing in general
- Marketing Plan
- Market Share
- Market Segments
- Market Analysis
- Portfolio Analysis
- Market Brand
- Market Goals
- Marketing Strategy
- Tenders, Offers, Characters of Supplies
- Brand Models
- Pricing and Strategy
- Distribution channels
- Marketing Tracking and Controlling
- Trends in the pharmaceutical industry
- Impacts of Food Supplements on this trend
- How bioactive foods affect obesity
- New Regulations regarding Food Supplements
- Pharmaceutical product
- Food and Food Supplements
- Dietary Products
- Dietary Products for medical use
- Cosmetics
- Medical Products
- Marketing Tools for Food Supplements
- Marketing Mix
- Product manager and Product management
- Strategic Planning
- Positioning
- Orientation
- Operational Planning
- Competences and setup of the marketing team
- Cooperation and one-stop-shop for the medical department
- Cooperation with the practitioners and pharmacies
- Advertising
- The sales-team and pharmaceutical representative
- Advertising within the pharmaceutical legal framework
- Ethic Assets
- Funding and Finance
- Early Stage Phase
- Expansion Phase
- Late Stage Phase
- Funds, Grants and Venture Capital
- Business Model for Food Supplements
- 'State of the Art' Food Supplements in Europe
- Food supplements
- Plant Food Supplements (bioactive Compounds) and Phytopharmaca
- Novel Food
- Functional Food
- Define Business opportunities, market opportunities
- Definition within distribution channels, partner systems, POS, and other
- Rank potential
- Market Potential Food Supplements vs. traditional prescription medicine (RX)
- Trends in the future - Next Generation Food Supplements
- Challenges for new food supplements
- USP
- Characteristics for food supplements and phytopharmaca
- East Europe and Russia and its market potential
- Financial Model, Business Plan
- Funding Structure
- Cost table
- Operational Planning and Scheduling
- Intellectual Property and Development
- Attachments
- Figures and Tables
- Literature
Zielsetzung und Themenschwerpunkte
This Master Thesis aims to develop a comprehensive business model for new food supplement products targeting the East European market. The thesis focuses on the current market situation, legal framework, and potential for growth in this sector. It explores the unique characteristics of food supplements and phytopharmaca, their impact on health and well-being, and the challenges and opportunities associated with introducing new products in this market.
- Market analysis of food supplements in East Europe
- Legal framework and regulations for food supplements in the region
- Development of a business plan for new food supplement products
- Identification of key distribution channels and marketing strategies
- Financial modeling and assessment of market potential
Zusammenfassung der Kapitel
The thesis begins by providing a comprehensive overview of the food supplement market, including its growth, current trends, and the role of phytopharmaca. It then delves into the specific challenges and opportunities presented by the East European market, highlighting the unique characteristics of this region and its potential for growth. The thesis then explores the legal framework and regulations surrounding food supplements in East Europe, outlining the key requirements for product development and marketing. The core of the thesis focuses on developing a comprehensive business plan for new food supplement products, including market analysis, target audience identification, product positioning, pricing strategy, distribution channels, and marketing strategies. The thesis also includes a detailed financial model, outlining the projected costs, revenues, and profitability of the proposed business venture. Finally, the thesis concludes with a discussion of the intellectual property considerations and development strategies for new food supplement products in the East European market.
Schlüsselwörter
The key terms and focus themes of the text include food supplements, phytopharmaca, East European market, business model, marketing strategy, distribution channels, legal framework, financial model, intellectual property, and product development. The text explores the potential of food supplements as a growing market segment in East Europe, analyzing the challenges and opportunities associated with introducing new products in this region. It delves into the legal framework and regulations surrounding food supplements, outlining the key requirements for product development and marketing. The text also examines the financial aspects of the business, including cost analysis, revenue projections, and profitability assessment. Finally, it discusses the importance of intellectual property protection and development strategies for new food supplement products in the East European market.
- Citar trabajo
- Oliver Dinstl (Autor), 2012, Marketing and Distribution of New Food Supplement Products in the East European Market. A Business Plan, Múnich, GRIN Verlag, https://www.grin.com/document/285665
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