Electronic banking (e-banking) has brought about a revolution in the functioning of banks as it offers major opportunities to banks and their customers. This has made the transition to electronic banking a necessity for banks in order to be viable. Despite its benefits, developing countries still lag behind in the adoption of electronic banking. This study therefore seeks to examine the adoption of e-banking in the Ghanaian banking industry with Guaranty Trust Bank Ghana Limited (GTBank) as the case study to identify the benefits, challenges and critical success factors for the adoption of e-banking in the Ghanaian banking industry. The research made use of questionnaires and interviews to collect data from staff and customers of GTBank. The results of the study indicated that e-banking adoption was a business strategy taken by the bank in response to customer needs and the changing marketing trends in the banking industry. The benefits, challenges and critical success factors of e-banking are also identified and discussed. From the study it is obvious that tremendous benefitssuch as revenue generation, improvement in productivity and efficiency in service delivery and cost savings were derived from e-banking. The lack of a solid technology infrastructure was identified as a major challenge of e-banking adoption in the country. The study however revealed that there is a promising future for e-banking in Ghana.Some recommendations to enhance the adoption of e banking in country are made based on this study.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION
- BACKGROUND TO THE STUDY
- STATEMENT OF THE PROBLEM
- RESEARCH OBJECTIVES
- RESEARCH QUESTIONS
- SIGNIFICANCE OF THE STUDY
- SCOPE AND LIMITATION OF STUDY
- BRIEF METHODOLOGY
- STRUCTURE OF THE STUDY
- LITERATURE REVIEW
- RESEARCH METHODOLOGY
- DATA ANALYSIS AND FINDINGS
- DISCUSSION OF FINDINGS
- CONCLUSION AND RECOMMENDATIONS
- REFERENCES
- APPENDICES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to investigate the adoption of electronic banking (e-banking) in the Ghanaian banking sector, using Guaranty Trust Bank Ghana Limited (GTBank) as a case study. The study seeks to identify the benefits, challenges, and critical success factors for e-banking adoption in the Ghanaian banking industry.
- The benefits of e-banking for both banks and customers.
- The challenges faced by banks in adopting e-banking in Ghana.
- The critical success factors for successful e-banking implementation.
- The impact of e-banking on the Ghanaian banking industry.
- Recommendations for enhancing e-banking adoption in Ghana.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter One: Introduction
This chapter provides an overview of the study, including the background, statement of the problem, research objectives, research questions, significance of the study, scope and limitations, methodology, and structure of the study. It highlights the importance of e-banking in the modern banking industry and the need to understand its adoption in developing countries like Ghana.
Chapter Two: Literature Review
This chapter presents a comprehensive review of existing literature on e-banking adoption, focusing on the benefits, challenges, and critical success factors. It examines the global trends in e-banking and explores the specific context of e-banking adoption in developing countries.
Chapter Three: Research Methodology
This chapter outlines the research methodology used in the study, including the research design, data collection methods, sampling techniques, and data analysis procedures. It describes the specific methods used to gather data from GTBank staff and customers.
Chapter Four: Data Analysis and Findings
This chapter presents the results of the data analysis, focusing on the key findings related to the adoption of e-banking in GTBank. It examines the services offered through e-banking, the benefits derived by the bank and its customers, the critical success factors for e-banking implementation, and the challenges encountered in the adoption process.
Chapter Five: Discussion of Findings
This chapter discusses the findings of the study in detail, drawing connections between the research findings and the existing literature. It analyzes the implications of the findings for the Ghanaian banking industry and explores the potential impact of e-banking on the country's economic development.
Schlüsselwörter (Keywords)
The keywords and focus themes of the text include electronic banking, e-banking, adoption, Ghana, banking sector, Guaranty Trust Bank, GTBank, benefits, challenges, critical success factors, technology, innovation, financial services, customer satisfaction, competitive advantage, economic development.
- Citar trabajo
- Dr. David Ackah (Autor), Makafui R. Agboyi (Autor), 2014, Adoption of Electronic Banking in Ghana Banking System, Múnich, GRIN Verlag, https://www.grin.com/document/284721
-
-
-
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X.