Stakeholder Management. The Sustainable Management of Nestlé's Cocoa Supply Chain in the Ivory Coast

Essay , 2014 , 30 Pages , Grade: 3

Business economics - Business Ethics, Corporate Ethics

Stakeholder Management with long-term sustainability is decisive in determining whether a business organization is being successful or not. Stakeholder Management has a direct impact on the company’s competitiveness and its environment. The most profitable companies have strong relationships with their relevant stakeholders groups, that is, the stakeholders in their business field. Stakeholder Management has a wide actively and effectively challenge to manage these important relationships with their different stakeholders groups. Strong customer relationships, successful relationships with suppliers, committed employees and good relationships with other stakeholders groups define the winners of today in the world ́s global economy and that is why companies like Nestlé understand, that they should keep an important and a great relationship with their stakeholders. To be able to achieve a sustainable stakeholder management, organizations first have to define who their key stakeholders are, they have to be able to understand their needs, then secondly, they should define what kind of stakeholder management system applies thereto.

Inhaltsverzeichnis

• Introduction
• The Stakeholder theory of corporation
  • The legal argument of R. Edward Freeman
  • The general issue in business ethics
  • The economic argument
  • The stakeholder concept
• The importance of stakeholder management
• The implementation process of the stakeholders management system
• Nestlé's stakeholder engagement
  • Nestlé's controversy
  • Nestlé's stakeholder management in the Ivory Coast
  • Nestlé's Stakeholder Mapping in Ivory Cost
  • Supply Chain Mapping and Actors
  • Risk Management and Assessment
• Conclusion
• Bibliography

Zielsetzung und Themenschwerpunkte

This seminar paper aims to analyze the stakeholder management approach of Nestlé, the world's largest food company, and to assess whether its approach has improved in recent years, particularly in light of past controversies. The paper focuses on the company's stakeholder engagement and its sustainable management practices in the Ivory Coast, using a case study approach.

• The stakeholder theory of the corporation and its application to Nestlé
• The importance of stakeholder management for corporate success and sustainability
• Nestlé's stakeholder engagement and its impact on the company's reputation
• The role of stakeholder management in Nestlé's cocoa supply chain in the Ivory Coast
• The challenges and opportunities of sustainable stakeholder management in the food industry

Zusammenfassung der Kapitel

The first chapter of this paper provides an overview of the stakeholder theory, defining stakeholders and their importance for corporate success. It also introduces Nestlé as a case study, highlighting its controversial history and the need for a responsible stakeholder management approach.

The second chapter delves into the sustainable management of Nestlé's cocoa supply chain in the Ivory Coast. It examines the company's stakeholder engagement with various groups, including governmental stakeholders, NGOs, and local communities.

The third chapter focuses on the supply chain mapping and assessment of Nestlé's cocoa sourcing, including risk management and assessment. This chapter aims to provide a comprehensive understanding of Nestlé's approach to sustainable stakeholder management in the Ivory Coast.

Schlüsselwörter

The key terms and focus themes of this text include stakeholder management, corporate social responsibility (CSR), sustainable management, Nestlé, Ivory Coast, cocoa supply chain, stakeholder engagement, risk management, and assessment. The paper examines the challenges and opportunities of implementing a responsible stakeholder management approach within a global food company like Nestlé, particularly in the context of its cocoa sourcing in the Ivory Coast.

• College: University of Wuppertal (Schumpeter school of business)
• Course: CSR
• Grade: 3
• Author: Rodrigue Bienvenue Nanfack (Author)
• Publication Year: 2014
• Pages: 30
• Catalog Number: V283852
• ISBN (eBook): 9783656841852
• ISBN (Book): 9783656841869
• Language: English
• Tags: stakeholder, management, sustainable, nestle´, cocoa, supply, chain, ivory, coast