This work focusses on the analysis of competitive factors in global market environments. In the first part, the global food market serves as an example for explaining how supply and demand factors influence prices. Furthermore, effects of rising prices are discussed as well as governmental possibilities to limit the impact. The second part consists of a detailed explanation of oligopolies, including characteristics and possibilities to control this type of market structure. Additionally, pricing strategies are discussed in conjunction with the elasticity of demand. The work concludes with an explanation of why companies decide to become multinational using the example of the Tommy Hilfiger Corporation.
Table of Contents
Question 1: What have been the main demand and supply factors that have determined the general increase in global food prices over the last four years?
1.1 Introduction to the food market
1.2 Theory of supply and demand
1.3 Factors affecting demand for food
1.3.1 Population growth
1.3.2 Natural fuel
1.3.3 Standard of living
1.4 Factors affecting supply
1.4.1 Production costs
1.4.2 Weather conditions
1.4.3 Environmental sustainability
1.5 Conclusion
Question 2: With reference to one specific agricultural commodity of your choice, examine in more detail the specific forces which have determined its price in recent years ?
2.1 Maize price overview
2.2 Facts and figures about the maize market
2.3 Natural fuel
2.4 Other factors affecting demand and supply of maize
2.5 Conclusion
Question 3: What are the effects of rising food prices on individual consumers and nations? Briefly suggest what governments can do to limit the impact of soaring food prices on their economies
3.1 Changing diets and starvation
3.2 Social unrest
3.3 Water scarcity
3.4 Government responses
3.5 Conclusion
Question 4: What are the main features of an oligopolistic market? With the aid of examples, show how collusion between firms in such markets may be detrimental to consumers and explain briefly what governments can do to control the worst abuses of such a situation
4.1 Oligopoly – a market structure
4.1.1 Non-collusive oligopoly
4.1.2 Collusive oligopoly
4.2 Disadvantages for consumers
4.3 Government control
4.4 Conclusion
Question 5: Explain the various types of pricing strategies which companies can adopt in the face of competition in the marketplace. How would a knowledge of elasticity of demand help companies decide how to price their products?
5.1 Factors influencing the choice of a pricing strategy
5.2 Elasticity of demand
5.3 Pricing strategies
5.3.1 Price-skimming and penetration pricing
5.3.2 Product line pricing
5.3.3 Price discrimination
5.3.4 Further pricing strategies
Psychological Pricing is used when the price is designed to have a positive psychological impact, e.g. selling items for 99 cents instead of one dollar
5.4 Conclusion
Question 6: Why do many large firms decide to operate beyond their home country, i.e. become multinational? With the aid of a case study of a particular company of your choice show how and why that company expanded abroad
6.1 Introduction of multinational corporations
6.2 Motives for becoming a multinational
6.3 Case study – Tommy Hilfiger Corporation
6.4 Conclusion
References
- Citation du texte
- Anonyme,, 2008, Competitive Business Environments in the global food market, Munich, GRIN Verlag, https://www.grin.com/document/283709
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
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