This paper will look into how cultures and institutions still affect a company’s corporate governance and internal organization in their home country, but also determine whether this home country culture is then transferred onto their companies in host countries. It will also look into how both home and host country culture have an effect on a company’s choice of entry strategy. The subject of this paper is Coca Cola invented in 1886 in USA. The home country of The Coca-Cola Company (TCC) is therefore USA and the host country that we will be looking at in this paper is its bottling partner Coca-Cola Amatil Ltd. (CCA) in Australia.
Table of Content
Introduction
Theories
Hofstede’s Culture Theory
Corporate Governance
Internal Organisation
Entry Strategies
Coca Cola Company USA
Hofstede on USA
Corporate Governance (CSR, Sustainability) of The Coca-Cola Company
Internal Organisation of The Coca-Cola Company
Cultural impact on Entry Strategies
Coca Cola Amatil Ltd.
Entry mode used in Australia
Corporate governance
Internal Organisation
US Culture in Australia – was it successful?
Impact of local culture and institutions on company
Conclusion
References
- Citar trabajo
- Kathrin Metzger (Autor), 2014, The Import of Culture? The Coca Cola Company in America and Australia, Múnich, GRIN Verlag, https://www.grin.com/document/283541
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