The Effects of E-Commerce with Groceries on Germany’s Food Industry

Term Paper , 2013 , 10 Pages , Grade: 8,5

Economics - Micro-economics

This paper explains general aspects of E-Commerce with groceries and focuses on potential customers as well as on factors influencing the suppliers. Besides, it deals with recent characteristics of Germany’s food industry, hence concentrates on the actual demand and supply at both the retail sector and the online trading sector. Subsequently, possible effects of E-Commerce with groceries on the food market are described and summarized.

Diese Arbeit befasst sich mit den wichtigsten Aspekten von E-Commerce mit Lebensmitteln, mit potentiellen Zielgruppen, und mit verschiedenen Faktoren, die die Service-Anbieter beeinflussen. Des Weiteren wird die aktuelle Situation der deutschen Lebensmittelindustrie beschrieben - mit Bezug auf "traditionelle" Einzelhändler sowie Online-Händler. Schließlich werden mögliche Auswirkungen auf die Nahrungsmittelindustrie analysiert und zusammengefasst.

Inhaltsverzeichnis

• Introduction
• Basics of E-Commerce with groceries
  • Potential customer groups and their benefits
  • Success factors
  • Problems
• Current situation in Germany
  • German food retail industry
  • E-Commerce with groceries: Status Quo
• Discussion: How online shopping of groceries could affect the food industry
• Conclusion
• List of References
• List of Tables and Figures

Zielsetzung und Themenschwerpunkte

This paper investigates the potential effects of E-Commerce with groceries on the German food industry. It aims to analyze the current situation of online grocery shopping in Germany and explore how this trend could impact traditional food retailers. The paper focuses on the benefits and challenges of online grocery shopping for both consumers and businesses.

• The growth of E-Commerce with groceries in Germany
• The potential customer groups for online grocery shopping
• The success factors for online grocery retailers
• The challenges of online grocery shopping for both consumers and businesses
• The potential impact of online grocery shopping on the German food industry

Zusammenfassung der Kapitel

The introduction provides an overview of the topic and outlines the paper's objectives. It highlights the rapid growth of E-Commerce and the increasing popularity of online grocery shopping. The paper then delves into the basics of E-Commerce with groceries, exploring the different types of online food retailers and the potential customer groups they target. It examines the benefits of online grocery shopping for consumers, including convenience, time savings, and access to a wider selection of products. The paper also discusses the success factors for online grocery retailers, such as creating customer confidence, providing high-quality service, and ensuring operational efficiency.

The next section focuses on the current situation of the German food industry, analyzing the existing retail landscape and the status quo of online grocery shopping in Germany. It explores the challenges faced by traditional food retailers in adapting to the growing online market. The paper then connects the previous sections and discusses the potential effects of E-Commerce with groceries on the German food industry. It examines the potential impact on traditional food retailers, consumer behavior, and the overall market dynamics. Finally, the conclusion summarizes the key findings and highlights the importance of understanding the evolving landscape of online grocery shopping in Germany.

Schlüsselwörter

The keywords and focus themes of the text include E-Commerce, online grocery shopping, German food industry, consumer behavior, retail landscape, success factors, challenges, potential impact, and future trends. The paper explores the growing trend of online grocery shopping in Germany and its potential implications for the traditional food retail sector. It examines the benefits and challenges of online grocery shopping for both consumers and businesses, highlighting the key factors that will shape the future of this market.

• College: Maastricht University (School of Business and Economics)
• Course: International Business
• Grade: 8,5
• Author: Manuel Zander (Author)
• Publication Year: 2013
• Pages: 10
• Catalog Number: V283300
• ISBN (eBook): 9783656831990
• ISBN (Book): 9783656831112
• Language: English
• Tags: E-Commerce, E-Business, Grocery, Food, Food-Industry, Lebensmittel, Nahrungsmittel, Lebensmittelindustrie, Nahrungsmittelindustrie, Online-Händler, Online-Shops